LoyaltyStream

LoyaltyStream is a B2B loyalty software solution designed to assist businesses in enhancing revenue through customer retention, growth, and acquisition. According to the vendor, this comprehensive solution caters to various industries, including retail, hospitality, e-commerce, financial services, and travel and tourism. LoyaltyStream offers a wide range of features and modules tailored to meet the specific needs of loyalty programs for businesses of all sizes.

Key Features

Lite: LoyaltyStream Lite is a solution that allows businesses to test loyalty strategies in their respective markets. According to the vendor, it provides the capability to run multiple points-for-spend campaigns and offers three bonus promotion types. Additionally, it includes an integrated reward shop, interactive dashboard tiles, and six reports for comprehensive loyalty analysis.

Classic: LoyaltyStream Classic is specifically designed for businesses seeking to create personalized campaigns and track loyalty metrics. The vendor states that it offers nine additional loyalty campaign types and five bonus promotion types. The solution also includes an integrated reward shop, a full business administration portal, and the ability to configure campaigns and analyze campaign results.

Premium: LoyaltyStream Premium is the ultimate solution for businesses looking to elevate their loyalty programs. The vendor claims that it features gamification campaigns, eight additional campaign types, prize draws, surprise and delight campaigns, and partner offers. Moreover, it offers bespoke data imports, customizable dashboards, detailed reports, and optional integrations.

Loyalty Campaigns: According to the vendor, LoyaltyStream provides nine distinct loyalty campaign types and five bonus promotions. These campaign types can be customized to target customer acquisition, retention, and growth, and are categorized into three strategies: KEEP, GROW, and WIN.

Promotions: LoyaltyStream offers a variety of promotion types, including welcome, anniversary, birthday, order frequency, lapsed customer, and points for spend. These promotions are designed to incentivize customer engagement and reward desired behaviors, as stated by the vendor.

Currency: LoyaltyStream allows businesses to customize their loyalty currency and set parameters such as the awarding period, expiring points, and discretionary points options. The solution also provides members with a loyalty bank to accumulate and track their loyalty currency.

Reward Shop: LoyaltyStream features an integrated RewardShop that offers a wide selection of over 40,000 rewards, including brand rewards and charity redemptions. Members can create wish lists to further enhance their engagement and gamify their experience, according to the vendor.

Communication: The vendor highlights that LoyaltyStream provides a branded emailer to create targeted emails and communicate with members. The solution includes system emails and inbox notifications to ensure effective communication. The dashboard provides visibility into email opens, clicks, and inbox message tracking for evaluating communication success.

CRM & Segmentation: LoyaltyStream offers a comprehensive member database that provides a singular view of each member's activity. According to the vendor, businesses can import member, product, and activity data as frequently as needed. The solution also offers a loyalty scoring system, contact log, transaction history, loyalty summary, and segmentation based on user and business profiles.

Administration: LoyaltyStream features an interactive tile dashboard to track key performance indicators (KPIs) of the loyalty program. The vendor states that it provides reports for in-depth program performance analysis, which can be easily downloaded to Excel. Additionally, LoyaltyStream offers a suite of administration modules to configure campaigns, manage members, send communications, and view analytics.