m-wise Loyalty Cloud

m-wise Loyalty Cloud is a loyalty program management software designed to cater to the needs of both B2C and B2B companies of all sizes. According to the vendor, this solution is utilized by a wide range of industries, including retail, hospitality, e-commerce, travel and tourism, and financial services. With its extensive features and capabilities, m-wise Loyalty Cloud aims to enable businesses to effectively reward customers, manage customer relationships, and create personalized experiences across various channels.

Key Features

Rewards: According to the vendor, businesses can reward customers with a variety of options, including vouchers, points, gifts, and more. Customers can be delighted with rewards such as vouchers, badges, partner offers, points, and giveaways. The vendor claims that businesses have the flexibility to customize who, what, how, and when to reward customers based on their activities, such as transactions, email opens, store walk-ins, app downloads, and more.

Customer Management: The vendor states that m-wise Loyalty Cloud provides a comprehensive 360º view of customers across every channel. Businesses can supposedly understand customer activity and history across online, in-store, mobile, and social media platforms. The vendor claims that businesses can easily access member activity history and update account details, ensuring personalized and efficient customer management.

Journey Builder: According to the vendor, m-wise Loyalty Cloud allows businesses to create real-time customer journeys that span across all channels. Businesses can deliver personalized experiences and campaigns triggered at the right time, flowing seamlessly across in-store, online, email, app, mobile push, geopush, SMS, and direct mail. The vendor states that the Journey Builder enables businesses to design tailored 1:1 customer journeys.

White-Label Loyalty App: The vendor claims that m-wise Loyalty Cloud offers a customizable loyalty app that businesses can quickly get started with. According to the vendor, businesses can choose core app features and functions based on their specific needs. The look and feel of the app can supposedly be customized to align with the brand identity. The vendor states that app content can be easily updated using a user-friendly CMS (Content Management System).

Segment Builder: According to the vendor, businesses can personalize campaigns by segmenting customers based on shared criteria. The vendor claims that businesses can create campaigns with the most relevant messaging for each segment, considering factors such as past purchases, click behavior, average spend, and more. The vendor suggests that m-wise Loyalty Cloud aims to make loyalty programs feel tailor-made for each member.

Campaigns: The vendor suggests that businesses can incorporate gamification into their loyalty programs to engage customers. According to the vendor, customers can be wowed with challenges, badges, spin-to-win games, and more, creating interactive and exciting loyalty programs. The vendor claims that businesses can design custom campaigns that align with their brand identity and capture customer attention.

Insights: According to the vendor, m-wise Loyalty Cloud enables businesses to evaluate campaign performance and gain insights into customer purchasing behavior. The vendor claims that businesses can get a complete real-time picture of their program's performance. The vendor suggests that businesses can dig deep into data to discover actionable insights and identify their best customers while understanding their behavior.

Connectors: The vendor states that m-wise Loyalty Cloud seamlessly integrates with existing systems and tools. According to the vendor, the software is designed to work smoothly with Salesforce Marketing Cloud and point of sale software, operating in harmony with the rest of the marketing stack. The vendor claims that businesses can integrate their loyalty program with other marketing tools to maximize efficiency.

Customizability: According to the vendor, m-wise Loyalty Cloud offers a customizable loyalty program solution. Businesses can supposedly tailor the program to their specific needs and branding requirements. The vendor claims that the software provides flexibility and scalability to adapt as businesses grow and evolve.

Extensive Integrations: The vendor states that m-wise Loyalty Cloud easily integrates with a wide range of systems and tools. According to the vendor, businesses can connect their loyalty program with existing systems and seamlessly work with their marketing stack and point of sale software. The vendor suggests that the software is compatible with various marketing platforms, offering extensive integration capabilities.