Mailingwork

Mailingwork is a software solution that aims to assist businesses of all sizes in enhancing their customer communication and optimizing their marketing campaigns. According to the vendor, this versatile platform caters to the needs of marketing professionals, sales professionals, e-commerce businesses, digital agencies, and retail companies. It provides a range of features to create personalized newsletters, automate marketing activities, generate qualified leads, and optimize overall marketing efforts.

Key Features

E-Mail Marketing: According to the vendor, Mailingwork enables users to reach customers through targeted mailings or newsletter campaigns, strategically increasing customer value. The integrated email marketing tool allows for the creation of personalized and individualized newsletters and mailings, ensuring the right message is delivered to the right audience at the right time.

Marketing Automation: The vendor claims that Mailingwork can save time, effort, and budget by planning and automating marketing campaigns. It offers features to automate lead generation and the development of prospects into customers. Lead profiles can be enriched with relevant data, allowing users to measure the sales potential of prospects.

Lead Management: The vendor states that Mailingwork facilitates lead generation and automates the process of converting prospects into customers. Users can automate lead scoring to measure the sales potential of prospects and save resources and time by automating marketing campaigns. Additionally, lead routing can be automated to assign leads to specific target groups.

Multi-Account Solution: Mailingwork enables users to manage and coordinate marketing activities centrally from one administrator account. According to the vendor, this feature eliminates redundant work steps, accelerates implementation times with the client system, and allows for customization of the user interface to match corporate design, creating a professional marketing presence.

White-Label Solution: According to the vendor, Mailingwork offers a white-label solution that allows users to customize the user interface to match their corporate design. This feature enables the creation of a professional and branded marketing appearance. Login and redirect domains can also be customized to maintain a consistent brand identity.

Campaign Manager: Mailingwork provides a campaign manager feature that allows users to plan and automate event-triggered, automated mailing series. Users can schedule delivery times and personalize content for each subscriber, saving time and reducing stress with well-planned, automated email campaigns.

Forms: With Mailingwork's drag-and-drop form editor, users can create customized forms and easily integrate them into landing pages to collect valuable lead information. Contact data from CRM and shop systems can be imported and managed, and lead generation can be automated with personalized content.

Landing Pages: Mailingwork allows users to design landing pages in their own style to effectively collect leads. According to the vendor, landing page content can be customized for targeted newsletter recipients. Integration of forms into landing pages enables the capture of lead information, and opening and click rates for landing pages can be tracked and analyzed.

Cross-Channel Marketing: According to the vendor, Mailingwork enables users to reach potential customers through various channels such as email, SMS, social media ads, postcards, and fax. This feature allows for direct engagement with customers at different touchpoints and aims to increase the effectiveness of the marketing mix by utilizing multiple channels.

Lead Scoring: Mailingwork offers automated lead scoring based on profile and behavioral data. According to the vendor, this feature allows users to measure the quality and sales potential of leads, prioritize high-quality leads for better conversion rates, and automate lead scoring to save time and resources.