MarginFuel

MarginFuel is a pricing software designed specifically for rental vehicle operators. According to the vendor, it aims to help operators optimize their pricing strategies and make data-driven decisions to drive revenue growth and improve profitability. MarginFuel caters to rental vehicle operators of all sizes, from small independent operators to large multinational companies. It is used by professionals in various industries such as car rental operators, fleet managers, revenue managers, pricing analysts, and transportation and logistics companies.

Machine Learning Forecasting: According to the vendor, MarginFuel utilizes machine learning technology to generate demand forecasts for rental car operators. It predicts demand multiple times per day for future rental dates, locations, and car categories, using internal and external data sets to provide granular forecasts applicable to pricing, fleet management, and channel decisions.

Granular Pricing System Across Channels: MarginFuel enables rental vehicle operators to set prices at a granular level, including date, time, vehicle category, length of rental, location, channel, and source market. The vendor claims that the system automatically refreshes recommended rates with new data and provides a user-friendly interface with graphs, tables, and data exports for analysis. It also integrates with leading car rental booking systems.

Fleet Management and Capacity Control: According to the vendor, MarginFuel supports effective fleet management and directional pricing strategies. It helps operators optimize inventory distribution to maximize revenue and margin by providing tools to release the right level of fleet to specific channels at the right time. It assists in managing capacity and optimizing fleet utilization rates.

Franchise Network-Specific CRS (Central Reservation System): MarginFuel seamlessly integrates with central reservation systems (CRS) used by rental vehicle operators. It pulls selected booking, demand, and fleet data from CRS for use in MarginFuel models and algorithms. The vendor states that optimized prices are then pushed back to CRS, ensuring real-time updates across distribution channels. The software offers integration with any CRS system, including in-house (bespoke) systems.

Secure Cloud-Based SaaS System: MarginFuel provides a cloud-based software-as-a-service (SaaS) system. According to the vendor, it ensures data privacy and protection, allowing easy access to the MarginFuel platform from anywhere with an internet connection. It facilitates product implementation and integration.

Competitor Intelligence: MarginFuel allows rental vehicle operators to access competitor data across various parameters, including markets, locations, and sales channels. According to the vendor, it analyzes forward market trends and historical data to understand market dynamics and provides insights into the operator's position within the market. Users are notified of market changes or opportunities based on competitor data.

Deep Analytics: MarginFuel offers deep analytics to track key metrics and performance indicators. It provides detailed reports and visualizations, helping rental vehicle operators gain insights into pricing strategies, demand trends, and market positioning. According to the vendor, it enables data-driven decision-making and continuous improvement.