Market Research Software

The Market Research Software is a tool designed to support market researchers, marketing managers, business analysts, product managers, advertising agencies, and consumer goods companies in conducting market research activities. According to the vendor, this software provides tools and functionalities to gain insights into target audiences, competitors, and market trends.

Key Features

Expert-built survey templates: According to the vendor, the software offers a collection of pre-built survey templates designed by market research experts. These templates are tailored to different research objectives, aiming to save time and effort in survey creation.

Flexible programming outside the "black box": The software allows users to customize and modify survey templates to meet specific research requirements. According to the vendor, users can add questions before or after the core segment of the survey, include pre-qualification questions, and set parameters for targeted data collection.

Automated surveys and actionable insights: According to the vendor, the software automates the survey analysis process, providing users with actionable insights. It generates visually-engaging storytelling dashboards that address the study's core objectives. Users can access raw data, apply filters, and build custom models for further analysis.

Collaboration and team sharing: The software facilitates collaboration among team members by allowing them to share surveys and provide feedback. According to the vendor, team members can comment, edit, and collaborate on surveys before launch. This feature aims to ensure research continuity and simplicity by making custom templates accessible to the entire team.

Integrated sample engine: The software offers access to a large and diverse consumer panel for survey participation. According to the vendor, it utilizes a predictive consumer sample engine to target the desired audience based on demographics, psychographics, and behavioral attributes.

Survey authoring tool: The software provides an intuitive and robust survey authoring tool with a drag-and-drop interface. According to the vendor, users can create comprehensive surveys using a wide range of question types, including regular, context, matrix, qualitative, and specialty questions. Advanced research tests and survey logic are also available to streamline the survey creation process.

Insights dashboard: The software delivers real-time analysis and visualization of survey data through an insights dashboard. According to the vendor, users can explore various data visualizations such as charts, word clouds, topography, and heatmaps. They can also export data in multiple formats and perform advanced analysis like crosstabs and significance testing.

Insights Portal for concept and tracker studies: The software enables users to connect data across multiple surveys for comparative assessment and performance tracking. According to the vendor, this feature helps uncover patterns and relationships between concept and tracker studies, providing a clear view of brand, product, or entity performance over time.

Insights Solutions: The software offers purpose-built solutions for faster, actionable insights at every stage of research. According to the vendor, it provides a constantly expanding library of automated templates to empower research success.

Insights Technology Platform: The software provides access to a global audience of over 100 million respondents. According to the vendor, it leverages a predictive sample engine for precise audience targeting. Users can design comprehensive surveys using an agile survey authoring tool and access real-time reporting and analysis through a user-friendly dashboard.