Overview
What is MarketTrax?
MarketTrax is a suite of marketing products designed to assist financial institutions in effectively reaching and engaging their target audience. It offers a range of tools and solutions for consolidating customer data, tracking the customer journey, automating marketing processes, managing compliance,...
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Entry-level set up fee?
- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is MarketTrax?
MarketTrax is a suite of marketing products designed to assist financial institutions in effectively reaching and engaging their target audience. It offers a range of tools and solutions for consolidating customer data, tracking the customer journey, automating marketing processes, managing compliance, and more. MarketTrax caters to banks and credit unions of all sizes, serving professionals in the financial services industry such as marketers, compliance officers, data analysts, and customer relationship managers.
Key Features
Data Consolidation: MarketTrax allows for the consolidation of fragmented customer data and provides a centralized platform for easy access and organization. The data is categorized and organized for efficient analysis, enabling collaboration and communication across departments and teams.
Intelligent Insights: MarketTrax enables the analysis of customer and account opportunities to identify areas for growth. It helps optimize marketing strategies by identifying high-performing products and initiatives. With data-driven insights, users can make informed decisions and leverage expert services to achieve business results.
Marketing Automation: MarketTrax offers a range of marketing tools to drive customer engagement, including direct mail, emails, SMS, surveys, and more. It streamlines marketing outreach workflows, saving time and effort. Users can develop an impactful web presence to enhance brand visibility and effectively interact with customers.
Compliance Management: MarketTrax automates and accelerates regulatory workflows, ensuring compliance with industry regulations. It proactively addresses compliance issues to mitigate risks and reduce the likelihood of costly problems. MarketTrax provides comprehensive compliance solutions and support, enabling businesses to be exam-ready at all times.
MarketTrax Features
- Supported: Campaign Management
- Supported: Landing Pages/Web Forms
- Supported: Lead Management
- Supported: Marketing Automation
- Supported: ROI Tracking
- Supported: Segmentation
- Supported: Social Marketing
- Supported: Template Management
MarketTrax Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Windows |
