MarketWide

MarketWide is a comprehensive software solution designed to enhance data analysis, customer segmentation, and campaign targeting for companies and non-profit organizations. It aims to simplify and automate tasks involved in campaign management, such as audience segmentation, campaign creation, reporting, and data mining. MarketWide is suitable for both small and large businesses, including Fortune 500 companies, government agencies, and organizations across various industries. It caters to marketing professionals, database administrators, campaign managers, data analysts, marketing agencies, non-profit organizations, direct marketers, and customer relationship management (CRM) practitioners.

Key Features

Database Marketing: Efficiently segment customer and lead databases based on various criteria. Create and save criteria and segments into a library for future use. Collaborate with marketing teams to assign tasks and work together on campaigns.

Email Campaigns: Utilize MarketWide Email, an optional add-on feature, for a fully integrated email system within MarketWide. Design and deploy personalized emails directly within the tool, without the need for data export or uploading lists. Support dynamic content using fields from the database for tailored emails. Track opens, clicks, and overall performance with real-time tracking and comprehensive reports.

Marketing Automation: Benefit from complete marketing automation features for the creation and automation of multi-channel marketing campaigns. Set up trigger campaigns based on specific events or conditions. Easily manage the running, pausing, resuming, or ending of automated campaigns. Support unlimited test/control groups, maximum per site, branches, waits, and excludes. Schedule campaigns to run automatically or launch with a single click.

Business Intelligence: Access a user-friendly reporting interface with pivot tables, charts, and interactive web dashboards. Design and publish polished business intelligence reports. Perform ad hoc queries and export data for manual manipulation. Utilize administrative tools for custom object creation, user permission management, and metadata addition. Integrate social media and track web activity for valuable insights and marketing strategy adjustments.

Campaign Management: Experience comprehensive campaign management features for the creation and automation of powerful multichannel marketing campaigns. Segment audiences based on various criteria and save segments for future use. Collaborate with team members using built-in task assignment and collaboration tools. Track campaign performance and receive real-time response reports. Support catalog, direct mail, telemarketing, email, and text messaging channels.