MartechGuru

MartechGuru is a marketing technology management platform designed to streamline and optimize marketing operations. According to the vendor, it caters to the needs of marketing operations teams, digital marketing agencies, marketing technology managers, marketing managers, and marketing directors across various industries.

Key Features

Automatic renewal reminders: According to the vendor, users can receive automatic notifications for technology renewals to avoid paying for unnecessary tools.

Billings & renewals: The platform allows users to keep track of technology investments, contracts, and subscriptions. Users can manage the creation, execution, termination, and renewal of contracts. The vendor states that it helps ensure teams are aligned regarding billing and renewals.

Blueprint of your Martech: Users can create and maintain a visual blueprint of their marketing technology stack. The platform enables visualization of integrations, data flows, and processes, helping users understand how tools connect to one another.

Budget analysis & forecasting: MartechGuru offers the ability to analyze and forecast operating budgets. Users can track spending by function, stack, or department, gaining insights into their technology investments.

Document your martech stack: The platform allows users to compile a searchable database of processes, workflows, and how-tos. Users can document system connections and processes supported, capturing the value each system adds to their business.

File management: According to the vendor, users can create a searchable database of processes, workflows, and how-tos. The platform also enables users to store documentation on how systems connect and add value to their business.

Team collaboration: Users can invite teammates, stakeholders, and clients to collaborate on managing the marketing technology stack. The platform provides control over access with roles and permissions.