MasterDAM

MasterDAM is a centralized digital asset management system designed by IDEA Group to organize, find, and share digital assets across organizations. According to the vendor, MasterDAM is suitable for companies of all sizes, from small businesses to large enterprises, and is widely used by professionals in marketing and advertising, creative agencies, media and entertainment, retail and e-commerce, as well as hospitality and travel industries.

Key Features

Centralize Management: MasterDAM consolidates digital assets from various silos and departments into a central location, allowing for easy organization and categorization of assets.

A Single Source of Truth: According to the vendor, MasterDAM ensures that only the most recent and approved versions of digital assets are used by all users, helping to maintain brand consistency and reduce the risk of using outdated or incorrect assets.

Save Time & Manpower: MasterDAM eliminates the need to search for digital assets across different systems and departments, streamlining the management and retrieval process.

Maximize Asset Utilization: MasterDAM makes content accessible to all relevant stakeholders for immediate use, and according to the vendor, it can track the effectiveness of content for reuse and repurposing, maximizing the value and ROI of digital assets.

Cloud-Based: MasterDAM provides an easy and intuitive user interface accessible from anywhere, allowing for seamless collaboration and remote access to digital assets without the need for on-premises infrastructure.

Automatically Tags: MasterDAM utilizes AI-based automatic asset tagging, including face recognition, to speed up the asset retrieval process and improve search accuracy without manual tagging.

Advanced Permissions: According to the vendor, MasterDAM offers an adaptive and flexible permissions mechanism for controlling access and editing, ensuring that sensitive information is kept secure and only accessible to authorized users.

Collaboration Support: MasterDAM enables multiple users to work simultaneously on the same digital asset, tracks changes, and facilitates real-time collaboration without the need for downloading assets.

Online Display & Editing: MasterDAM supports previewing and editing of various file formats, images, and videos online, simplifying real-time collaboration and enhancing efficiency without the need for additional software.

Dashboard & Statistics: MasterDAM provides a dashboard for real-time tracking and analysis of digital asset performance, offering statistics and insights to inform decision-making and measure the impact and effectiveness of digital assets.