Matchmade

Matchmade is a platform provided by Matchmade Oy that aims to connect brands and advertisers with content creators and influencers for influencer marketing campaigns. It caters to businesses of all sizes, ranging from startups to enterprise-level companies. According to the vendor, marketing and advertising agencies, e-commerce companies, gaming and esports companies, fashion and beauty brands, as well as consumer product brands, can benefit from Matchmade's suite of tools and features.

Key Features

Influencer Discovery: According to the vendor, Matchmade offers an influencer discovery feature that allows brands and advertisers to search and find relevant content creators and influencers based on various criteria such as audience demographics, engagement rates, content categories, and follower count.

Campaign Management: Matchmade provides a campaign management system that enables brands to create, launch, and manage influencer marketing campaigns efficiently. Brands can set campaign objectives, define campaign briefs, and establish campaign timelines within the platform.

Performance Tracking and Analytics: According to the vendor, Matchmade offers performance tracking and analytics features to measure the effectiveness and impact of influencer marketing campaigns. Brands can monitor key performance metrics such as reach, engagement, impressions, clicks, and conversions to assess the success of their campaigns.

Content Rights Management: Matchmade provides content rights management features to help brands secure the necessary permissions and rights to use influencer-generated content. The platform enables brands to establish guidelines and agreements regarding content ownership, usage rights, and exclusivity.

Payment and Financial Management: According to the vendor, Matchmade offers a payment and financial management system that simplifies the process of handling influencer payments and financial transactions. Brands can calculate and manage influencer compensation based on predefined rates, performance-based metrics, or negotiated terms.

Collaboration Tools: Matchmade provides collaboration tools for communication between brands and influencers, allowing them to discuss campaign details, share content drafts, and provide feedback.

Detailed Influencer Profiles: Brands can view detailed influencer profiles, including social media statistics, previous collaborations, and content samples, to make informed decisions on partnership opportunities.

Advanced Filtering Options: The platform provides advanced filtering options to narrow down the search results and find influencers that align with specific campaign requirements and target audience.

Real-time Data and Analytics Dashboards: Matchmade offers real-time data and analytics dashboards that offer insights into campaign performance, audience demographics, and content engagement.

Streamlined Content Approval Process: According to the vendor, Matchmade facilitates a streamlined process for content approval, ensuring compliance with legal and copyright regulations.