Media Link Software

Media Link Software is a media planning and buying software designed to streamline the process for agencies and marketing professionals. This platform offers a range of features and tools to assist media buyers, media planners, advertising agencies, and marketing professionals in managing their media campaigns. Media Link Software aims to meet the needs of businesses of all sizes.

Key Features

Analysis Tools: According to the vendor, Media Link Software provides easy-to-use analysis tools for evaluating media options across various channels, such as TV, out-of-home, print, and digital.

One-on-One Support: The vendor offers free, unlimited one-on-one training and support with an experienced agency buyer who uses the system daily. This personalized guidance helps users enhance their understanding and proficiency with Media Link Software.

Save Time: Media Link Software offers features like importing avails, automatically checking invoices, and a make-good tracking system to streamline processes and save time for strategic planning and negotiation.

Digital Integration: The software enables seamless integration of digital options alongside traditional buys, facilitating a coordinated approach to budget management. Users can compare and evaluate digital and traditional media on the same terms.

Flexible Reporting: Media Link Software allows users to customize and tailor reports to showcase key metrics and insights, making it easier to present information that clients care about most.

Proposal: With MLS 2.0, the vendor claims to enhance the deep analysis and negotiation process for buyers, providing a faster and more flexible solution. Users can easily upload and auto-check invoices while tracking the progress of make goods.

Cross Media Integration: Unlike platforms that focus on specific media types, Media Link Software enables full-service agencies to evaluate and present on various channels, including TV, cable, publications, out of home, radio, and digital. The software is optimized to meet media planning and buying needs.

Marketing Professionals: Media Link Software aims to speed up analysis, placement, and payments across all media types, providing a straightforward approach to in-depth analysis.

Media Buy Organization: Media Link Software allows users to efficiently organize and manage media buys. Users can create and track media campaigns, set budgets, and allocate funds across different media channels. The software provides a centralized platform to store and retrieve relevant information, including vendor details, campaign schedules, and creative assets.