Mercio

Mercio is a pricing platform designed to optimize pricing strategies, enhance customer retention, and increase profitability for retailers. According to the vendor, this AI-powered solution caters to leading retailers of all sizes, from small businesses to large enterprises. It is utilized by pricing departments, product & category management teams, controlling professionals, franchisees, store managers, and various other roles within the retail industry.

Key Features

Smart Segmentation: According to the vendor, Mercio utilizes AI to turn raw data into valuable knowledge by highlighting classifications based on marketing insights from sales receipts. This feature aims to help retailers understand customer behavior and preferences, enabling them to potentially create targeted pricing strategies based on customer segments.

Tagging: The vendor claims that Mercio enriches data with internal marketing insights and models customer perception into pricing strategies. This feature aims to help retailers understand how customers perceive prices, potentially allowing for more accurate and personalized pricing strategies.

Horizontal Chaining: According to the vendor, Mercio accurately positions products among competitors, potentially helping retailers leverage horizontal chaining in private label strategies. This feature aims to enable retailers to strategically price products to compete effectively and maintain a consistent pricing strategy across all product shelves.

Vertical Chaining: The vendor states that Mercio ensures a consistent pricing strategy across all shelves, potentially building trust with customers through consistent pricing. This feature aims to help retailers maintain a coherent pricing strategy and guide customers towards strategic brands and products.

Rules Engine: According to the vendor, Mercio's rules engine builds pricing policies with sophisticated rules, potentially implementing surgical pricing strategies. This feature aims to help retailers optimize pricing decisions and provides flexibility in defining pricing strategies.

What-if Simulation: The vendor claims that Mercio evaluates and compares multiple pricing scenarios, potentially helping retailers make informed repricing decisions. This feature aims to provide insights into the potential impact of pricing changes and allows for testing and refining pricing strategies.

Geopricing: According to the vendor, Mercio adapts pricing strategies to each catchment area's context, potentially ensuring competitive prices in every store location. This feature aims to attract customers by offering competitive prices and helps retailers potentially optimize prices based on local market conditions.

Elasticity and Cross-elasticity: The vendor states that Mercio integrates elasticity and cross-elasticity indexes into pricing analyses, potentially enabling retailers to simulate sales and margins accurately. This feature aims to provide insights into price sensitivity and demand elasticity, potentially helping retailers optimize pricing strategies based on customer behavior.

Mark-down Optimization: According to the vendor, Mercio utilizes an AI-based markdown simulator to potentially help retailers optimize margins during product end-of-life. This feature aims to guide retailers in making informed markdown decisions and potentially maximize profitability during product clearance.