Overview
What is DataSource?
Solutions to help deliver the right message at the right moment. Includes DataSource, a solution multi-sourced from 40 partners and analyzed using Merkle’s Valuation Lab to identify accurate, predictive, and descriptive data available. With over 1,000 people-based audiences across several…
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Product Details
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- Tech Details
What is DataSource?
DataSource is Merkle’s foundational consumer data product spanning demographic, financial, real estate, lifestyle, automotive, and select transactional categories. DataSource underpins a broad swath of Merkle’s people-based marketing capabilities, including consumer insights, targeting, and personalization initiatives.
Informed by Merkle’s Data Valuation Lab – an analytical framework used to test and compare all available data assets in the marketplace – DataSource merges more than 40 distinct data inputs selected from a field of several hundred providers. For each category of data, Merkle uses the Data Valuation Lab framework to isolate the best source of data on the market and supplement it with additional inputs to maximize coverage and consensus. Merkle states they grade this work based on a battery of statistical measures, as well as continuous in-market testing by Fortune 1000 brands spanning Insurance, Financial Services, Travel & Entertainment, High Tech, and Retail.
DataSource Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |