Message Launch

Message Launch is a text messaging solution designed to meet the communication needs of businesses across various industries. According to the vendor, this software provides features such as two-way texting, multi-channel reminders, data capture, and targeting. It is marketed as suitable for businesses of all sizes, from small startups to large enterprises. The intended user base includes Human Resources Departments, Insurance Agencies, Medical Offices, Retail establishments, Clubs, and Unions.

Appointment Reminder Text: According to the vendor, Message Launch allows businesses to streamline the appointment process and reduce no-shows by automatically sending text message reminders to customers. Multi-channel reminders can be sent via both email and text to ensure maximum engagement. The automated data capture feature enables targeted messaging based on customer preferences and behavior. Businesses can easily schedule messages and customize the timing for each reminder.

Auto Response: The vendor claims that Message Launch offers automated text message responses to keywords, allowing for instant engagement with customers. The automated data capture feature collects valuable information from subscribers, enabling better targeting for future messages. The Shuffle Responder can automatically send different responses based on the keyword used by the contact. Drip campaigns can be initiated automatically, sending messages at specific time intervals after the initial interaction.

Click-Through Tracking: According to the vendor, Message Launch allows businesses to embed links in text messages and track subscriber engagement by monitoring link clicks. The link shortener feature helps save space in text messages and prevents messages from being flagged as spam. The multi-channel solution enables tracking link clicks in both text messages and emails. Businesses can utilize click-through data to filter subscribers and send them more targeted messages.

Data Capture & Targeting: The vendor claims that Message Launch offers an automated data capture feature that allows businesses to collect valuable information from subscribers. This information can be used to target customers based on their interests, characteristics, and behavior. Custom lists can be created to segment customers and send more personalized messages. The vendor suggests that targeted messaging helps minimize opt-outs and improve customer engagement.

Drip Campaigns: According to the vendor, Message Launch allows businesses to set up time-based triggers and actions to automatically send text messages at specific intervals. Businesses can customize the content and timing of each message in the drip campaign. Alternating between text messages and emails within the same campaign allows for multi-channel engagement. Customer interactions and responses can be tracked to optimize future drip campaigns.

Mass Texting: The vendor claims that Message Launch enables businesses to send mass text messages to a large number of subscribers. Specific groups within the contact database can be targeted to ensure relevant messages are sent. Both SMS and email channels can be utilized to cover 100% of subscribers. Dedicated toll-free numbers are provided to ensure high throughput and faster message delivery.

Mobile Keywords: According to the vendor, Message Launch allows businesses to automatically collect opt-in mobile numbers through mobile keywords. Additional information can be captured from subscribers by asking questions and capturing responses. Mobile keywords can be used to initiate actions such as sending links, coupons, or welcome messages. The data captured from mobile keywords can be used for targeting future messages.

Send-from-Phone: The vendor claims that Message Launch enables businesses to send text messages directly from a mobile phone, even without internet access or computer availability. Alerts can be sent to specific groups within the contact database. This feature is marketed as ideal for sending emergency alerts or time-sensitive messages. The vendor states that the setup process to register the phone number with the system is quick and easy.

SMS Marketing Software: According to the vendor, Message Launch allows businesses to utilize SMS marketing effectively. The software combines SMS and email channels to maximize reach and cater to subscribers' preferences. More information can be captured from subscribers to target mass text messages. Dedicated toll-free numbers are provided to ensure high throughput and faster message delivery.

Text-to-Screen for Events: The vendor claims that Message Launch enables businesses to engage the audience during events by allowing them to text messages to a large screen display. This feature is suggested for running giveaways, collecting feedback, or facilitating audience interaction. Messages can be screened before being displayed to ensure appropriateness. It is marketed as suitable for various events such as concerts, conferences, and classrooms.