Messaging Studio by 1440

Messaging Studio by 1440 is a software solution designed to streamline message management within Salesforce, aiming to facilitate customer engagement across multiple channels. According to the vendor, this solution is suitable for enterprise companies of various sizes and caters to professionals in customer service, sales, marketing, as well as industries such as e-commerce, retail, and consumer goods.

Key Features

Unified Messaging for Customer Engagement Centers: According to the vendor, Messaging Studio allows agents to manage multi-lingual conversations on popular channels from a single hub in Salesforce, potentially reducing call center costs and providing agents with tools to build customer relationships.

Reply to Customers Faster: The vendor claims that Messaging Studio enables faster response times to customers across multiple channels, including Social, SMS, Messaging, and Chat. With a unified agent workspace, case management, and omnichannel routing, agents can potentially be more responsive, leading to greater customer engagement.

Create Relationships That Convert: The unified agent workspace in Messaging Studio is integrated with various Salesforce Clouds, according to the vendor. Agents can access relevant actions and information at their fingertips, such as order history, lifetime value, leads, cases, and preferences. Asynchronous messaging allows engagement at any time in the customer journey, potentially improving loyalty and lifetime value.

Leverage Bots, AI, and LLM: Messaging Studio allows businesses to leverage AI tools like Salesforce Einstein, Google Dialogue Flow, and ChatGPT, according to the vendor. It extends existing workflows to chatbots across any digital channel using Einstein Bots Designer. Bots can potentially surface knowledge articles, answer questions intelligently, and collect and qualify customer information before agent handoff. Bots can potentially help solve basic queries, direct customers to the right place, and reduce call center costs, freeing up capacity for knowledge workers.

Future-Proof Your Business with Data: Messaging Studio aims to help build first-party data and provides integrated dashboards and reports for proactive relationship-building, according to the vendor. It allows businesses to ask for details that complete the 360 view, potentially growing CSAT and NPS scores while reducing one-off conversations. Collecting first-party data may enrich customer experiences and provide a unique competitive advantage as the cookie is retired.

Salesforce Digital Engagement for Mobile Devices: Messaging Studio enables text-based customer engagement on company or personal mobile devices while ensuring compliance with data and privacy standards, according to the vendor. It aims to ensure data continuity across Salesforce Clouds.

Seamless Translation: Messaging Studio offers auto-translation of conversations while both parties type in their native language, according to the vendor.

In-Chat Payments: With Messaging Studio, businesses can enable conversational commerce experiences in-chat using platforms like Amazon Buy with Prime, Apple Pay, Google Pay, or Stripe, according to the vendor.

Rich Features: Messaging Studio allows the creation of rich experiences with features like knowledge articles, emojis, product carousels, images, and traceable links, according to the vendor.

Privacy Compliance: Messaging Studio aims to ensure that message management efforts comply with opt-in and other privacy policies, according to the vendor.