Metrical

Metrical is a Behavioral Customer Engagement Platform that utilizes Artificial Intelligence (AI) to predict and engage with potential customers who are likely to abandon their purchase, aiming to convert them into loyal, repeat customers. This platform caters to businesses of various sizes, from small enterprises to large corporations, and is designed for professionals and industries such as e-commerce retailers, marketing professionals, e-commerce operations managers, directors of Marketing Strategy & Analytics, and vice presidents of E-Commerce Experience.

Key Features

Real-Time AI Segmentation: Metrical leverages over 14 billion data points across multiple retail verticals to power its proprietary machine-learning models. The AI segmentation enables precise targeting and individualized engagements with shoppers in real-time.

Improve The Performance Of Your Existing Marketing: Metrical analyzes the behavior of each individual shopper to enhance the performance of existing marketing efforts. By engaging only with shoppers at risk of bouncing, Metrical aims to increase revenue and profitability.

Continuously Optimizing Campaigns & Reporting: Metrical provides verifiable control/treatment reporting for all campaigns, demonstrating attributable incremental revenue. The platform also offers continuous campaign optimization to maximize performance and revenue potential.

White Glove Service: Metrical provides access to a team of Customer Success representatives who act as an extension of the client's team. This white glove service allows client teams to receive expert support from Metrical while focusing on their business.

Seamless Segmentation: Metrical can be easily integrated into existing systems through tag managers like Google Tag Manager and Tealium. The implementation process is frictionless, requiring no changes or modifications to the client's existing IT stack.

Reporting & Analytics: Metrical provides deep-level reporting and analysis, offering actionable insights at the in-session level. The platform's dashboards enable real-time monitoring of key metrics, KPIs, and benchmarks to support critical merchandising and marketing decisions.