Miappi

Miappi is an enterprise-grade user-generated content (UGC) platform provided by Miappi Ltd. According to the vendor, it is designed to help businesses find, curate, and publish authentic UGC at scale across their marketing and social channels. The product is targeted at enterprise-level companies and aims to enable marketing professionals, social media managers, content creators, brand managers, and e-commerce managers to incorporate UGC into their marketing campaigns, build trust, boost sales, and create an authentic community.

Key Features

Miappi Content: According to the vendor, users can easily uncover user-generated content for their marketing channels and reduce media spend by sourcing and licensing authentic new images, videos, and reviews cost-effectively.

Miappi Community: The vendor claims that the platform allows users to build an authentic community of brand advocates and superfans. Users can connect with the individuality behind user-generated content and access direct feedback to inform their marketing strategy and campaign activities.

Miappi Commerce: The vendor states that the platform helps users save time and reduce media spend by curating high-quality UGC at scale. Users can incorporate UGC into their marketing campaigns, keep up with new content needs, gain a competitive edge by connecting their brand with their audience and superfans, and boost their lead generation pipeline.

Flexible Pricing: Users can save media costs by sourcing UGC or take advantage of flexible pricing options, according to the vendor.

High-Quality Content Production: The vendor claims that users can consistently meet new content requirements across their business and provide social proof across their social platforms with high-quality content.

Out of the Box Platform: According to the vendor, Miappi's UGC platform is designed to be easy to use, allowing users to get up and running quickly. The platform can also be customized to meet the specific needs of enterprise-level businesses.

Thought Leadership and Guidance from Experts: The vendor claims to provide expert guidance on maximizing user-generated content strategy. Users can align their strategy with their overarching content and marketing strategy, according to the vendor.

Get Marketing Campaigns Live Quickly: According to the vendor, users can generate UGC source streams within 10 minutes, enabling them to quickly launch their marketing campaigns and engage their audience.

Nurture an Authentic Community: The vendor states that users can connect with their community members and foster collaborative relationships. Users can gain insights into how their brand is perceived and identify superfans for nurturing.

Analytics and Reporting: The vendor claims that users can measure success with advanced analytics, track the performance of relevant hashtags, and monitor engagement with UGC.