miEdge

miEdge is a sales intelligence tool offered by Zywave that aims to provide actionable insights for employee benefits leads. According to the vendor, this solution is tailored for insurance agencies, insurers, and service providers. With its extensive data sources and advanced search functionality, miEdge allows businesses of various sizes to streamline prospecting, generate leads, and gain valuable employee benefits data. Professionals in the insurance industry can enhance their marketing strategies, identify key decision-makers, and access crucial information about businesses in different industries.

Key Features

Sales Cloud: According to the vendor, miEdge provides access to millions of benefits leads and offers actionable sales intelligence gathered from various data sources. Users can manage lead lists, receive alerts for data changes, and integrate the tool with their existing tech stack to enhance their marketing strategy and engage with prospects effectively.

Next-Level Discovery: The vendor claims that miEdge helps users identify key decision-makers and utilize detailed knowledge about their businesses to initiate meaningful conversations. By leveraging this tool, professionals can expand their operations by uncovering valuable employee benefits insights on prospects in unfamiliar industries. Additionally, miEdge provides access to carrier and broker information, enabling users to target specific prospects.

Streamline Prospecting and Lead Generation: According to the vendor, miEdge allows users to instantly access millions of leads and utilize advanced search functionality to target businesses based on specific criteria. By unlocking strategic business insights and insurance profiles, professionals can boost their sales operations.

Insightful Employee Benefits Data: miEdge claims to provide comprehensive employee benefits prospecting data all in one place. Users can discover employers based on key business information such as eligible employees, commission fees, and compliance issues, among others.

Data Analytics and CRM Integrations: The vendor states that miEdge offers advanced analytics to uncover market trends across all 50 states. With this competitive intelligence, professionals can plan territories, expand markets, and structure commissions effectively. Additionally, miEdge seamlessly integrates with CRM systems for enhanced data management and analysis.

Sales Cloud for Employee Benefits: miEdge aims to help users discover new ways to grow their benefits business and retain existing clients. According to the vendor, this tool can help professionals stand out in the competitive marketplace by boosting customer satisfaction and providing exceptional service.

miEdge for Commercial Lines: The vendor claims that miEdge offers actionable sales intelligence specifically designed for commercial insurance brokers. By accessing valuable insights for millions of commercial leads, professionals can grow their agency and make informed business decisions.

miEdge for Personal Lines: According to the vendor, miEdge provides new leads and sales intelligence for millions of households, enabling professionals to expand their business and retain existing clients in an increasingly competitive marketplace.