Mindful Appy

Mindful Appy is a platform developed by Feelalytics that aims to assist businesses in understanding and enhancing their company culture. According to the vendor, Mindful Appy captures and analyzes the emotions and sentiments of employees and customers, providing real-time feedback and insights to boost employee engagement, create psychologically safe work environments, and improve customer experiences. The product is suitable for companies of all sizes, from small startups to large enterprises. It is utilized by professionals in various industries, including Human Resources, Employee Engagement Specialists, Customer Experience Managers, Business Analysts, and Organizational Development Consultants.

Key Features

Gamified Surveys: Mindful Appy offers gamified surveys to enhance employee engagement. According to the vendor, these surveys have an average response rate of 70%, providing richer data, deeper insights, and a more accurate representation of the audience's sentiments.

Emotion Analysis: Mindful Appy leverages emotions by focusing on pure emotions rather than analytical thinking. According to the vendor, this feature provides insights into the emotional responses of employees and customers, recognizing the role of emotions in decision-making.

Emoji-Powered Insights: The vendor claims that Mindful Appy validates the use of emojis as indicators of in-the-moment mood through an academic, peer-reviewed study. This feature allows organizations to transform popular emoji expressions into actionable data, gaining a deeper understanding of emotions.

Net Emotion Score: Mindful Appy introduces the Net Emotion Score (NES), claimed to be a revolutionary score that reveals the intensity of genuine emotions. By combining experience sampling and the Net Emotional Index, organizations can gain insights beyond what traditional surveys offer.

Psychological Safety: Mindful Appy promotes psychological safety in the workplace by collecting and reporting data anonymously. According to the vendor, this encourages employees to express their feelings without fear of retaliation, fostering a psychologically safe work environment.

Customer Chemistry: Mindful Appy helps organizations understand customer emotions at different touchpoints along their journey. By triggering emotional pulses and collecting feedback, organizations gain insights into the emotional impact of their interactions with customers.

Video Sentiment Analysis: Mindful Appy provides a video sentiment analysis feature that captures, measures, and reports on emotional reactions to videos. This quantitative data analytics helps organizations understand how people react to their video content and make informed decisions.

Workplace Belonging Study: Mindful Appy offers a Workplace Belonging Study to help organizations assess and improve their company culture. According to the vendor, this study gathers feedback on aspects of belonging, identifying roadblocks and measuring progress towards creating a culture of inclusivity and belonging.