minubo

minubo is a business intelligence solution specifically designed for e-commerce companies. According to the vendor, it caters to businesses of all sizes in the retail, e-commerce, and omni-channel sectors. Professionals in roles such as e-commerce managers, marketing managers, operations managers, business analysts, retailers, and manufacturers can benefit from minubo's analytics and insights.

Key Features

360° DATABASE TO OPTIMIZE PROFITABILITY: According to the vendor, minubo provides a central platform that aims to break down data silos and link turnover with costs, offering transparency across all business areas and channels.

EASY-TO-USE INTERFACE: The vendor claims that minubo offers a self-service access to relevant data, preconfigured reports, dashboards, and segmentations, as well as customizable tools. This is intended to provide an easy-to-use interface for personalized usage.

COMPREHENSIVE DATA MODEL: The vendor states that minubo's data model is specifically designed for e-commerce, with over 800 predefined key indicators and 200 attributes. This comprehensive model covers a wide range of metrics and reports.

INTEGRATION WITH EXISTING TOOLS: According to the vendor, minubo seamlessly integrates with various systems and tools, providing standard interfaces for easy connection to e-commerce providers. This integration enables data sharing and automation across platforms.

DAILY REPORTING AND MONITORING: The vendor claims that minubo offers daily updated data for real-time decision-making, with dashboards and reports providing a quick overview of key performance indicators (KPIs). Additionally, proactive insights and alerts aim to help businesses identify potential risks and opportunities.

SEGMENTATION AND PERSONALIZATION: According to the vendor, minubo allows users to create product and customer segments for analysis and communication. The flexibility of segmentation is based on core data, transactions, and journey phase. These segments can be used in email and campaign management tools for targeted communication.

MARKETING CHANNEL ANALYSIS: The vendor states that minubo provides a consolidated overview of conversions and advertising spend from all channels. This transparency on ROI, performance, and budget for campaigns aims to facilitate optimal campaign monitoring and optimization.

RETURNS ANALYSIS: According to the vendor, minubo helps businesses identify the causes for returns at all levels and analyze return rates by channel and product categories. This analysis can assist in implementing measures to reduce return rates and improve customer satisfaction.

RANGE PLANNING AND SUPPLIER NEGOTIATIONS: The vendor claims that minubo helps businesses gain insights into product portfolio dynamics for better demand planning. By eliminating low-margin products and focusing on best-sellers, businesses can optimize their range. Additionally, minubo aims to provide transparency for supplier negotiations based on analytical insights.

STOCK ANALYSIS AND RE-STOCKING: According to the vendor, minubo offers detailed insight into stock volumes and sales rates at the item level. This information can help businesses identify idle stock, prevent out-of-stock situations, and promote clearance sales through targeted promotions.