Monitora

Monitora, developed by UrbiStat, is a web-based platform designed to analyze online reviews about retail structures. According to the vendor, this software solution provides businesses of all sizes, from small local retailers to large national or international chains, with valuable insights into customer sentiment, ratings, and online scores. Monitora is utilized by a range of professionals and industries, including retailers operating in various market sectors, marketing and sales professionals, customer experience managers, business analysts, and geomarketing researchers.

Key Features

Web-Based Platform: Monitora is a web-based platform that allows users to analyze online reviews about retail structures, according to the vendor.

Statistical Sample: According to the vendor, Monitora provides a statistical sample of retail reviews with a database of over 40,000 structures in Italy, totaling 10 million reviews and 4 million reviewers.

Sentiment Analysis: The platform utilizes sentiment analysis to interpret user comments and identify positive and negative opinions, as claimed by the vendor.

Online Score Comparison: Monitora evaluates the online score of businesses over time and compares it with that of their main competitors, providing insights for performance evaluation, according to the vendor.

24/7 Accessibility: Monitora is accessible online 24/7, with no installation required and automatic upgrades. Users can access it from any device, including smartphones, tablets, and computers, according to the vendor.

Geographic and Sector Analysis: The platform analyzes reviews based on geographic area, market sector, and brand, offering insights into customer sentiment across different regions and industries, according to the vendor.

Real-Time Data and Rankings: Monitora allows businesses to verify their positioning on the web in real-time, providing score analysis, positioning and trend analysis, and behavior analysis, according to the vendor.

Customer Demographics: According to the vendor, Monitora provides analysis on customer demographics, calculating the percentage of male and female customers, identifying peak hours and days for reviews, and comparing opinions shared with other structures.

Matrix Analysis: The platform offers matrix analysis, generating comparison matrices between different structures or point of sales of a chain based on factors such as the medium score, number of reviews, and the percentage of satisfied customers, according to the vendor.

Content and Sentiment Analysis: Monitora includes content and sentiment analysis, allowing users to identify positive and negative opinions through semantic analysis of customer comments, categorizing them by topic and market sector, according to the vendor.