Moving Audiences Decisions

Moving Audiences Decisions is a technology platform developed by Moving Walls that aims to automate various aspects of Out-of-Home (OOH) advertising campaigns. According to the vendor, this solution caters to businesses of all sizes, including advertising agencies, marketing professionals, media owners, brand managers, digital marketers, business analysts, marketing managers, market research firms, and media companies.

Key Features

Campaign Planning Tool: According to the vendor, this tool provides quick recommendations for campaign sites and screens, advanced filters for site selection, and options for manual and automated scheduling based on audience data.

DSP (Demand-Side Platform): The vendor claims that this platform allows users to connect to first-party data solutions for precise audience targeting, access a wide range of media sites, and run programmatic DOOH campaigns with control and flexibility.

Measurement: According to the vendor, this feature enables real-time measurement of the impact and effectiveness of OOH campaigns, comprehensive reporting on billboard performance, and analysis of hourly site performance for specific audiences.

Effective OOH Advertising Starts Here: The vendor states that this feature allows users to seamlessly create and run OOH campaigns tailored to their specific needs and goals. It also facilitates negotiation management, content uploading, and access to proof of play and delivery reports, while simplifying campaign planning, scheduling, and content management.

Targeting: According to the vendor, this feature enables users to utilize multi-source signals, custom audiences, and third-party DSPs for precise targeting. It also allows mapping of location signals to billboard locations for comprehensive audience targeting, and targeting of specific audience segments for each ad-play.

Verification: The vendor claims that this feature ensures the accuracy of OOH campaigns through billboard tracking and cross-referencing with pre-set tags. It provides users with a comprehensive dashboard displaying statistics on display duration, creative content, screen location, and geographical data.

Data Intelligence: According to the vendor, this feature offers robust data intelligence for audience analysis and decision-making. It provides insights into audience behavior, preferences, and trends, helping users understand the factors influencing audience decisions.

Audience Measurement: The vendor states that this feature measures and tracks audience reach and engagement. It provides detailed analytics on audience demographics, interests, and behaviors, assisting users in identifying target segments and optimizing marketing strategies.

Automation Solutions: According to the vendor, this feature streamlines and automates processes for efficient decision-making. It automates data collection, analysis, and reporting, reducing manual effort and improving productivity.

Planning and Buying Tools: The vendor claims that this feature consolidates planning, buying, and implementation tools into a single platform. It allows users to plan and execute targeted advertising campaigns, providing access to a wide range of inventory and media options.