myBrand

The myBrand software, developed by BrandLink Pty. Ltd., is a logistics software platform designed for FMCG (Fast Moving Consumer Goods) enterprises. According to the vendor, this platform caters to businesses of various sizes within the FMCG industry, providing tools and features for marketing professionals, logistics professionals, warehousing and distribution companies, as well as POSM (Point of Sale Material) management companies. With its wide range of functionalities, myBrand aims to streamline and optimize various aspects of the supply chain, potentially leading to more efficient and cost-effective operations for FMCG businesses.

Key Features

Point of Sale Material Management: According to the vendor, BrandLink offers custom shelving designs to organize and store POS materials, aiming to ensure their safe arrival at customers. Each POS piece is handled with care and kept dust-free. The company stores POS materials based on their unique handling requirements, such as posters in custom-designed shelving.

Co-Packing and Kitting: The vendor claims that BrandLink provides kitting services to create venue or channel-specific kits for efficient execution. Kitting is said to protect POS materials and products during transportation, ensuring they arrive in good condition. BrandLink also offers extensive packing automation solutions for large-scale co-packing and kitting projects.

Freight Management: According to the vendor, BrandLink offers accurate upfront quotes for pick, pack, and freight, utilizing a network of over 200 freight providers. The system is claimed to provide flexibility and insight for cost-effective inventory management. By presenting the best carrier, pack type, route, and speed for each consignment, the vendor suggests that myBrand can help reduce freight costs.

Promotional Fulfillment: BrandLink claims to have experience in various promotional fulfillment activities, including Facebook sampling campaigns and self-liquidating consumer promotions. The vendor states that they can support promotional fulfillment with a temporary call center and customized ticketing software to track inquiries. Advanced packaging and automated carton sealers are said to ensure efficient fulfillment of projects of any size.

Direct Mail: According to the vendor, BrandLink offers direct mail services for sampling and promotion. The company collaborates closely with Australia Post and nominated agencies to ensure materials are mail-friendly and sent on a competitive cost schedule. The vendor also claims to provide advanced mail database management tools to facilitate efficient direct mail campaigns.

Real-time Quoting of All Pick, Pack, and Freight Requirements: The vendor states that the myBrand software provides live costs for the entire order, including accurate freight, kitting, and co-packing projects. Users can filter and select from over 200 freight providers based on criteria such as time, cost, and delivery point receiving capability. This feature is claimed to enable informed decision-making and cost-effective inventory management.

Campaign Planning Tools: According to the vendor, myBrand allows users to model large-scale distribution campaigns upfront, even before stock arrives in the warehouse. This feature is said to provide valuable information for effectively planning marketing campaigns.

Paperless Systems: The vendor claims that the myBrand system is entirely paperless, eliminating the need for traditional communication methods. Barcode integration on inwards forms is said to ensure rapid stock population and faster access to urgent items. Voice-enabled picking devices and location scanning are claimed to minimize order mis-picks.

Advanced Financial Allocation of Costs: According to the vendor, the myBrand system provides a concise summary of storage, pick and co-pack, and freight costs divided by brand, region, or business unit. Users can easily allocate expenses without wasting time on re-allocation.

Unprecedented Transparency: The vendor claims that the software tracks every item's journey, from inwards to orders to storage. Users can access real-time information on inventory space, storage costs, and other granular details. The system is said to offer comprehensive transparency and visibility into the logistics process.