Natify

Natify is an Account-Based Marketing (ABM) platform developed by N.Rich Technologies Inc. According to the vendor, it is designed to help businesses identify and target the right accounts, activate them through digital advertising, and deliver qualified leads to sales teams. Natify caters to B2B companies of all sizes, ranging from small and mid-sized businesses to large enterprises. This platform is utilized by marketing managers, sales managers, demand generation managers, digital marketing managers, and B2B technology companies.

Key Features

ICP Creation: According to the vendor, Natify allows users to identify and focus on the right accounts from the top of the sales funnel. Users can create an Ideal Customer Profile (ICP) based on firmographic and technographic data, and gain insights into target account characteristics and behaviors.

Intent Data: According to the vendor, Natify enables users to score and prioritize accounts for marketing activities based on 1st- and 3rd-party intent data. Users can access real-time buyer intent data to identify accounts showing active interest, and leverage it to personalize messaging and campaigns for higher engagement.

Audience Builder: Natify allows users to create Target Addressable Market (TAM) lists in minutes by building lists based on technographic and firmographic data. Users can use filters to narrow down the target audience based on specific criteria, and access comprehensive data to understand the market landscape and identify potential leads.

ABM Advertising Platform: According to the vendor, Natify helps users proactively generate buyer intent with account-based advertising. Users can reach target accounts across multiple channels, including display, social, and video, and deliver personalized ads to engage and nurture target accounts. They can also track and measure the performance of advertising campaigns to optimize results.

Opportunity Attribution: Natify allows users to track and analyze target account engagement that leads to conversion. According to the vendor, users can gain visibility into the touchpoints and interactions that drive opportunities, attribute revenue and pipeline to specific marketing initiatives, and optimize marketing strategies based on data-driven insights.

CRM Integrations: According to the vendor, Natify enables users to push valuable data from the platform to their CRM system for marketing and sales alignment. Users can keep their CRM up to date with account-level insights and activities, enhance lead scoring and qualification with enriched data from Natify, and streamline workflows and improve collaboration between marketing and sales teams.

Ease of Use: According to the vendor, Natify is ranked as the easiest-to-use ABM platform by users. It offers a user-friendly interface and intuitive navigation, simplifying campaign setup and management. The platform provides efficient and time-saving features for marketers.

5-Star Support: Natify provides dedicated one-on-one guidance and support, and is highly rated by users. According to the vendor, they offer a responsive and customer-centric approach, providing expert assistance in maximizing the value of the platform.

Transparent Pricing: According to the vendor, Natify follows a public and transparent pricing model, offering what they claim to be the best value for money in the ABM space. Users have a clear understanding of costs and budget allocation, with no hidden fees or surprises.

Quick to Launch: According to the vendor, Natify boasts an average go-live time for the first ABM campaign of 7 work days or less. The platform offers a streamlined onboarding process, fast and efficient campaign deployment, and rapid time-to-value for users.