NearIT

NearIT is a contextual mobile engagement platform that, according to the vendor, enables businesses to communicate with their mobile users based on their location, actions, and preferences. This platform is said to be suitable for businesses of all sizes, from small startups to large enterprises. NearIT is used by marketing professionals, mobile app developers, retail and e-commerce companies, the food service industry, as well as the events and entertainment industry.

Key Features

NearIT SDK Integration: NearIT provides SDK documentation that, according to the vendor, allows for easy integration into any iOS and Android app. The SDK is said to enhance app features, enabling marketers and non-tech professionals to manage mobile communication and marketing campaigns efficiently.

Recipe Planning: NearIT offers an intuitive and user-friendly interface that, according to the vendor, helps users plan their campaigns step by step. Users can define the target audience by profiling them based on shared in-app data, past behavior, and CRM database information. They can choose how to interact with the target audience, such as through notifications, messages, coupons, feedback requests, or customized solutions.

Campaign Monitoring: NearIT enables users to analyze the results of their mobile marketing and communication campaigns. According to the vendor, this feature helps users optimize their engagement strategies and find the best context for their campaigns to benefit both users and their business.

Push Notifications: NearIT allows businesses to send highly targeted push notifications to their mobile users based on their location, actions, and preferences. According to the vendor, push notifications can be used to deliver personalized content, promotions, news, and updates.

Geofencing: NearIT supports geofencing, which, according to the vendor, enables businesses to define virtual boundaries and trigger actions when users enter or exit those boundaries. Geofencing can be used to send targeted notifications, offers, or other content when users are in a specific location, enhancing their experience based on their physical proximity.

Wi-Fi and Bluetooth Integration: NearIT integrates with Wi-Fi and Bluetooth technologies to enhance proximity-based communication. According to the vendor, this integration allows businesses to trigger actions or deliver content when users are connected to specific networks or devices, providing real-time engagement and relevant information or offers.