NEUTRUM KI TARGETER

The NEUTRUM KI TARGETER is designed to show the shortest, most efficient path to the target group based on behavioral data from users, customers and competitors: which channels should be used at which times with which budget for which products / topics. Employing 3rd party data, the KI TARGETER also offers transparency for topics, products or markets in which a company does not yet have own data.

It is presented as suitable for scouting before entering the market or for “testing” topics as well as for a neutral “outside view” with which one's own performance data can be better classified. The KI TARGETER shows how interest in a product / topic develops (including forecast), through which channels the target group can best be reached, where competitors win their prospects, with which effort and success they advertise and how budget scales for relevant advertising channels. Integrated media monitoring provides insights into the best publications and influencers as well as the optimal timing for placing content. The development of content and keyword trends can also be mapped. The KI TARGETER has a modular structure so that the customer can select precisely those data sources and analyses they really need.