NewGrove

Periscope® by NewGrove Limited is a location intelligence solution designed for national and international brands of all sizes. This tool aims to provide advanced location analytics for strategic decision-making, helping businesses gain insights into customer behavior, competitor analysis, franchise territory selection, customer profiling and targeting, and acquisition and retention. Periscope® is utilized by a wide range of industries, including retail companies, real estate companies, marketing agencies, franchise businesses, and financial institutions.

Key Features

Corporate Google Maps: According to the vendor, Periscope® provides a secure, corporate version of Google Maps that allows users to visualize all their branches, competitor branches, franchise territories, census data, and third-party data in one place. Users can gain insights into the performance of their locations and compare them to competitors.

Location Matching: Periscope® offers a location matching feature that enables users to match their locations with specific attributes and criteria. Users can evaluate the performance of their existing branches and compare them to potential new locations, helping businesses find suitable locations for their next outlet based on multiple data attributes.

Insight Tool: Periscope® includes an insight tool that provides users with valuable insights into individual store and competitor performance, local demography, transport links, and areas with high levels of footfall. The vendor claims that this tool allows businesses to make strategic decisions based on real insight and actionable conclusions.

Personalized Marketing: Periscope® enables businesses to create detailed customer personas based on sales and demographic data. Users can launch targeted, geo-specific marketing campaigns to attract more customers and choose effective out-of-home advertising spots, optimizing their marketing efforts by tailoring messages and offers to specific customer segments.

Franchise Territory Planning: According to the vendor, Periscope® offers franchise territory planning capabilities that allow users to define franchise territories proportionately for maximum profitability and to avoid potential territory disputes. Users can strategically position franchise outlets based on location intelligence, optimizing profitability and expanding into new untapped territories.

Project Collaboration: Periscope® provides project collaboration tools that enable teams to work together on location intelligence projects. Users can collaborate, share insights, and make informed decisions based on the data available in Periscope®, enhancing teamwork and streamlining the decision-making process.

Intuitive Setup: The vendor claims that Periscope® is designed with an intuitive setup process, allowing users to quickly get up and running. The platform is user-friendly and does not require extensive technical knowledge to navigate and utilize its features, enabling businesses to leverage the power of location intelligence without significant setup time or complexity.

Cloud-based System: Periscope® is an advanced cloud-based system that is accessible from any web-enabled device. Users can access data on-the-move and share it with anyone, anywhere. The tool supports unlimited users and allows data integration from any provider, providing flexibility in data collection and conversion.

Data Collation and Conversion: According to the vendor, Periscope® enables users to collate extensive franchisee, customer, locality, and competitor data from multiple sources, converting the collected data into actionable insights. The tool is designed to accommodate different data needs for informed decision-making.