NextAtlas

NextAtlas, developed by iCoolhunt S.p.A., is a generative trend forecasting service powered by AI technology. According to the vendor, it utilizes large language models and the Nextatlas engine to analyze data and predict weak signals of change. The product is designed for businesses of all sizes, from startups to large enterprises, and caters to various professionals and industries including marketing and advertising professionals, brand managers, product managers, market researchers, trend forecasters, fashion and retail industries, and consumer goods industries.

Key Features

AI-powered Trend Forecasting: According to the vendor, NextAtlas leverages AI technology to provide trend forecasting services. By analyzing data using large language models and the Nextatlas engine, businesses can gain insights into future consumer behaviors and trends.

Early Adopter Detection: The vendor claims that NextAtlas identifies and analyzes early adopters, uncovering emerging trends by tracking their interests and behaviors. This can help businesses understand future audience preferences and stay ahead of the curve.

Always-On Analysis: NextAtlas offers continuous analysis of emerging trends, providing real-time insights. The vendor states that with up-to-date data, businesses can remain agile and proactive in their strategies.

Custom Solutions: According to the vendor, NextAtlas can be customized to address specific business challenges, offering tailored solutions. It helps businesses uncover attractive opportunities and guides them in driving actionable strategies for innovation.

Data-rich Trend Prediction: NextAtlas utilizes a vast dataset of consumer interests and behaviors to provide data-rich trend predictions. The vendor claims that by analyzing data from a cross-industry community of early adopters, experts, and innovators, businesses can gain valuable insights.

End-to-End Trend Research Platform: NextAtlas provides an end-to-end trend research platform that combines AI-driven analysis and insights. According to the vendor, it assists businesses in building products, strategies, and campaigns that connect with tomorrow's consumers.

AI-Driven Case Finder: NextAtlas features an AI-powered case finder that matches businesses with relevant examples and case studies. The vendor states that by utilizing AI algorithms, it curates a selection of verified sources aligned with specific business needs.

Real-Time Updates: According to the vendor, NextAtlas continuously updates its predictions and insights with new data, ensuring businesses have access to accurate and up-to-date information for their decision-making processes.