Nielsen Digital Content Ratings

Nielsen's Digital Content Ratings provides insight by including program and episode-level video ratings and static content ratings for web pages and app sections. The solution also offers custom reporting capabilities that facilitate a thorough aggregation of digital reach, audience and time spent across platforms.

Digital Content Ratings provides content consumption measurement across every major digital platform. The solution includes demographics from data providers that enable publishers, agencies and advertisers alike to get an understanding of who consumes content across the digital media landscape.

Because Digital Content Ratings captures incremental reach, TV programmers can use the research to get a true cross-platform rating for an episode of a TV show. The solution helps media sellers can reduce ad waste and drive revenue growth by monetizing their inventory across platforms for content with ads that do not match linear television ads and content with no ads at all. With insight into actual consumption trends, media buyers can drive better outcomes for advertisers by purchasing in-demand inventory across platforms with confidence.