Overview
What is Nielsen Media Impact?
Nielsen Media Impact empowers ad buyers and sellers to craft local or national media plans to understand where consumers are engaging with their content and the most efficient ways to reach them.
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Product Details
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- Tech Details
What is Nielsen Media Impact?
Nielsen Media Impact empowers ad buyers and sellers to craft local or national media plans to understand where consumers are engaging with their content and the most efficient ways to reach them. The solution can be used to showcase the benefits of media or determining the optimal combination of ads to reach any target audience.
Media Impact is broken up into two modules. The Insights Module helps analyze granular data about consumer media behavior and identify the best platforms to engage audiences. The Planning Module enables users to optimize media and create alternative planning scenarios, to find the best allocation of GRP flights, weights, and budgets.
Nielsen Media Impact Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |