Overview
What is Nielsen Total Content Ratings?
With deduplicated audience measurement metrics available across platforms, Nielsen Total Content Ratings delivers a holistic view of the media landscape.
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What is Nielsen Total Content Ratings?
Consumers have more choices than ever when it comes to accessing content. Between linear TV, mobile devices, streaming services and even game consoles, audiences are consuming content everywhere. This leaves media buyers and sellers with the challenge of measuring viewership by piecing together multiple fragments into a single source.
With deduplicated audience measurement metrics available across platforms, Nielsen Total Content Ratings delivers a holistic view of the media landscape.
Total Content Ratings works by combining viewing from Nielsen panels with census-based data. Next, demographics are determined using machine learning methodologies that leverage verified audience insights and behavioral inferences from our proprietary data sets. The result–deduplicated audience measurement across TV and digital platforms.
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