TrustRadius Insights
Users of the Node App have had positive experiences with its customer service, receiving valuable guidance on setting up and navigating …
Overview
What is Node App?
Node App is a platform designed to facilitate collaboration between brands and content creators for the creation of social media content. According to the vendor, Node App allows businesses of various sizes, including small startups and large enterprises, to outsource custom photo and video production....
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Product Details
- About
- Tech Details
What is Node App?
Node App is a platform designed to facilitate collaboration between brands and content creators for the creation of social media content. According to the vendor, Node App allows businesses of various sizes, including small startups and large enterprises, to outsource custom photo and video production. This tool is targeted at marketing managers, social media managers, brand managers, content creators, and influencer marketing managers across different industries.
Key Features
Content Creation: According to the vendor, brands can post their products on Node with a content brief, and creators can apply to create Instagram posts and videos featuring the product. Creators are expected to create content and Instagram posts featuring the brand's product within 7 days.
Trusted Creators: The vendor claims that every creator on Node is vetted and verified, ensuring that brands work with trustworthy influencers. Brands have the option to pay influencers with products and gifts instead of cash.
Boost Engagement: Node App provides original content that is intended to inspire and engage audiences. Brands can obtain licensed product photos and videos that are tailored to their brand.
Content Analytics: Brands have free access to analytics from influencers who post about their products. According to the vendor, brands can track their campaigns and monitor the performance of influencers, their posts, and product shipments in one place.
Collaboration Features: Brands can connect with vetted creators and collaborate with them on content creation. The vendor claims that brands can filter influencers based on minimum audience size and remove the @node.app tag from their posts. Brands have full customization options for hashtags and @mentions.
Analytics and Reporting: Brands have full access to dashboard analytics, providing insights into the performance of their influencer campaigns. Brands can access private feedback from creators and export influencer data through CSV and PDF files.
Product Gifting Campaigns: Brands can launch gifting campaigns with vetted influencers who are willing to try their products. Brands have the option to pay influencers with gifts and products instead of cash. According to the vendor, every creator who opts into a gifting campaign is guaranteed to post about the brand's product.
Generative AI Tool: CreatorLoop: Brands can leverage generative AI to generate numerous high-quality product photos with the CreatorLoop tool. Brands can obtain product reviews and feedback from creators. The vendor claims that brands have the option to export influencer data.
Node App Features
- Supported: Campaign Management
- Supported: Influencer Discovery
Node App Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based, Android, iPhone, iPad |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
Users of the Node App have had positive experiences with its customer service, receiving valuable guidance on setting up and navigating the dashboard. This assistance has made it easy for users to effectively utilize the app's features and expand their reach on social media. By leveraging the Node App, users have been able to connect with individuals they would not have otherwise reached, allowing them to tap into new audiences and increase their visibility.
The Node App has proven particularly helpful for social media interns in various ways. It aids in influencer selection, allowing interns to choose the right individuals to collaborate with for their campaigns. Additionally, the app assists in creating targeted content that resonates with specific audiences. To measure the success of their efforts, interns rely on the app's analytics features, which enable them to analyze the growth of social media handles and track campaign performance over time.
Another significant use case of the Node App is its ability to facilitate partnerships between users and influencers. Through the app, users have successfully reached out to influencers who have played a crucial role in promoting their social media campaigns. This partnership has allowed businesses and individuals to gain exposure for their products, services, or initiatives, resulting in increased engagement and awareness.
In terms of functionality, users have found that the Node App offers a comprehensive set of tools that cater to their marketing needs. They appreciate the support and guidance provided by account managers, who assist them in optimizing their campaigns and making the most of the app's features.
Various businesses have achieved success using the Node App for marketing purposes. Whether it's promoting new menu items, cocktails, or specials, users have effectively utilized influencer partnerships facilitated by the app to generate excitement and drive engagement among their target audience. The Node App has proven instrumental in helping businesses enhance their social media presence and reach new customers in a strategic and efficient manner.
Useful Campaign Launching Tool: Many users have found the Node app to be a valuable tool for launching campaigns and building brand presence on social media. The app's features and functionalities have helped users effectively track the progress and reach of influencers, making it easier to execute influencer outreach programs.
Simple Interface for Content Creation: Users appreciate the simple interface of the Node app, which makes it easy to create and distribute content. This user-friendly nature of the platform has allowed many reviewers to quickly navigate through the app, create nodes, and churn out content easily.
Effective Influencer Connection: The Node app has been highly praised by users for its ability to connect companies with influencers they want to partner with. Some users have mentioned that they were pleasantly surprised by the positive response from content creators who wanted to work with them after running influencer campaigns through the Node app. Additionally, users appreciate being able to select influencers who align with their brand language and enjoy the variety of people offering their services on the platform.
Difficult to find influencers in specific industries: Some users have found it challenging to connect with influencers in their specific category of fashion, indicating a limitation in the software's ability to cater to niche industries.
Limited control over influencer communication and reaching out: Users have expressed frustration with the lack of management and customization options for influencer communication, highlighting a need for better control and organization within the software.
User interface needs improvement: Several users have mentioned that the user interface is in need of improvement, particularly when it comes to organizing tabs and making navigation clearer. They have also described it as hard to use and suggested that usability could be enhanced.