Nymble

Nymble Marketing Application is a marketing analytics tool designed to help businesses optimize their digital marketing campaigns. According to the vendor, Nymble seamlessly integrates Salesforce and Google Ads data, providing insights into key marketing KPIs such as cost per lead, opportunity, and ROI. Nymble is aimed at small to large-sized companies in various professions and industries, including marketing professionals, sales professionals, digital marketing agencies, B2B SaaS companies, and e-commerce businesses.

Key Features

Instant Setup: According to the vendor, Nymble can be set up in just a few minutes, allowing users to track accurate ROI against Google Ads campaign spend after the first deal closes in Salesforce.

Budget Allocation: Nymble offers an AI recommendations engine that, according to the vendor, makes it easy to allocate budget to the best performing keyword or platform, helping users optimize their marketing spend.

True ROI Reporting: Nymble automates the process of calculating the ROI on digital marketing spend, eliminating manual effort and providing marketers with reliable ROI reporting, as claimed by the vendor.

Automatic Marketing Report: Nymble automates the creation of management marketing reports, saving users time and allowing them to focus on more productive tasks, according to the vendor.

Insights: According to the vendor, Nymble provides valuable insights at every stage of the pipeline, including metrics such as cost per lead, conversion percentage, and cost per customer.

Track: Nymble consolidates all marketing data in one place, eliminating the need for spreadsheets and providing users with a unified view of CRM and marketing data, as claimed by the vendor.

Capture: Nymble captures all activity across customer journeys and connects it with results and costs, providing a comprehensive understanding of marketing performance, according to the vendor.

Manage: According to the vendor, Nymble enables users to manage teams, campaigns, and activities across all channels within the platform, streamlining marketing operations.

Analyse: Nymble offers automatic attribution analysis, allowing users to understand the impact of each marketing activity on key performance indicators (KPIs) and make data-driven decisions, as claimed by the vendor.

Adjust: According to the vendor, Nymble empowers users to adjust their marketing campaigns based on real-time insights, optimizing strategies and improving campaign performance.