Ocurate

Ocurate is a software solution designed to assist eCommerce brands in real-time prediction and optimization of customer lifetime value (LTV). According to the vendor, Ocurate aims to empower eCommerce managers, marketing managers, growth teams, business analysts, and retail companies of various sizes. By providing real-time LTV predictions and value-based optimization, the product aims to help businesses acquire high-value customers, optimize acquisition strategies, and maximize return on investment.

Key Features

Realtime LTV: According to the vendor, Ocurate has the capability to predict the future revenue of a customer based on every touchpoint with the brand. The product updates these predictions in real time, aiming to enable businesses to identify high-value customers and optimize their acquisition strategies.

Value-based Optimization (VBO): The vendor claims that Ocurate allows acquisition platforms to set bids for prospects based on Lifetime Value (LTV). This feature is said to assist businesses in acquiring better customers at a lower cost automatically and consistently, with the goal of increasing their ROI by optimizing media spend based on Realtime LTV.

Optimizing paid media on RLTV:CAC: Ocurate, as per the vendor, evaluates the performance of different acquisition channels or campaigns based on Realtime LTV. This evaluation is meant to enable businesses to efficiently redistribute resources to channels with higher revenue potential. The feature aims to provide valuable insights for optimizing media spend and improving Cost-per-Acquisition (CPA).

Establishing a universal KPI for experiments: According to the vendor, Ocurate uses Realtime LTV as a benchmark for A/B tests and experiments. By focusing on metrics that matter most, businesses are claimed to achieve faster and more substantial results. The feature is said to increase efficiency in testing and optimization processes.

Data accelerating LTV to Realtime: Ocurate, according to the vendor, gathers high-fidelity behavioral consumer data through its proprietary software. The product collects event and click stream data to create a profile of event stream data related to LTV. By leveraging curated streams of behavioral data, Ocurate aims to accelerate LTV predictions to Realtime.

ML accelerating LTV to Realtime: The vendor states that Ocurate utilizes a proprietary machine learning algorithm based on Buy-Till-you-Die models. The product models customer purchase patterns and churn as distributions, with the aim of achieving above 90% accuracy in predicting LTV based on behavioral data.