Overview
What is Olapic?
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook,…
Great UGC Collaboration tool
Social Media Aggregator tool that offers big promises but falls short.
Olapic is an excellent solution for a niche need.
Olapic - UGC and Shopping
Pricing
What is Olapic?
Olapic is a content marketing tool specifically focused on visual marketing content. It allows a brand to locate, curate and publish user or fan photos into its own marketing material and website, sourcing many sites (e.g. Instagram, Twitter, Tumblr, Facebook, etc.), and sending select material…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Olapic?
Olapic Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Comparisons
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Reviews and Ratings
(7)Community Insights
- Pros
- Cons
- Recommendations
Valuable tool for content marketing: Users have found Olapic to be a valuable tool for content marketing, allowing them to publish content on websites and social platforms. This sentiment was expressed by multiple reviewers who appreciated the platform's ability to enhance their content marketing efforts.
Highly appreciated tracking engagements on social media: Many users highly appreciate the ability of Olapic to track engagements on social media platforms. This functionality has been praised by several reviewers as it allows them to measure the success and impact of their social media campaigns effectively.
Functionality as an alternative image bank: Olapic is praised by users for its functionality as an alternative image bank. Multiple reviewers have mentioned that they find it easy to search for and find relevant images using the platform, making it a convenient resource for visual content creation.
Difficult Integration: Integrating Olapic with Facebook and mobile platforms has proven to be a challenge for users, leading some to remove it from their mobile site. The widget speed also needs improvement as Olapic has worked with their development team to address this issue.
Limited Functionality: Users have mentioned that Olapic is dependent on Instagram APIs, which can be problematic if Instagram cuts off a particular feature. This limitation may not be suitable for smaller businesses relying heavily on certain photos.
Lack of Communication and Support: Since the changes in Instagram's API, GDPR regulations, and internal changes at Olapic, users have experienced a decline in ease of use, efficiency, and customer service. They have expressed frustration over the slow response time - weeks instead of days - poor communication about platform changes, and outdated process for obtaining rights to user-generated content compared to other similar tools. Additionally, account support after signing up for Olapic can be lacking with significant turnover among account managers and long gaps in communication.
Users suggest using the tool for UGC but recommend removing it from the mobile site due to slow load times. They have had a positive experience working with the development team to resolve this issue.
The product is highly recommended for businesses that rely on user-generated content, as it offers ease of use.
To ensure the license fee is worthwhile, users advise building a strong community of contributors and having sufficient content. They also suggest discussing implementation with web, marketing, and legal teams, highlighting the helpfulness of the onboarding team.
Reviews
(1-4 of 4)Great UGC Collaboration tool
- Allows you to tag new content.
- Keeps track of mentions and consent to repurpose content for a brand.
- Provides insights and trends based on social performance.
- There sometimes are glitches within the system that disrupt the feeds that we monitor and report on.
- Ideation
- 70%7.0
- Approval workflows
- 70%7.0
- Content collaboration
- 70%7.0
- Content calendar
- N/AN/A
- Network for content licensing/production
- 70%7.0
- Content hub
- 60%6.0
- Forms / Gated content
- 60%6.0
- Embedded CTAs
- 70%7.0
- Content distribution
- 70%7.0
- Content promotion
- 70%7.0
- Content automation
- 70%7.0
- Audience profiling and targeting
- 60%6.0
- Closed-loop tracking and reporting
- N/AN/A
- Content performance analytics
- N/AN/A
- Campaign optimization dashboard
- 70%7.0
- Competitive analytics
- 70%7.0
- It streamlines the social media process and creates a less manual, and more automated experience.
Social Media Aggregator tool that offers big promises but falls short.
- With Olapic, you can tag UGC and point out which of your products are in the photo, informing other consumers how your products can be used.
- Olapic offers many out-of-the-box widgets for bringing the tool on to your website with minimal coding necessary.
- Olapic makes it easy for consumers visiting your website to upload their own images and share their experiences with your products.
- Olapic has rather aggressive sales practices, and isn't always respectful of potential customers' time.
- Once signed up for Olapic, there is a noticeable drop-off in account support, sometimes making it difficult to get timely responses on troubleshooting issues. We experienced a lot of turnover with our Olapic account managers, and a lot of down time in between communications (1-2 weeks in some cases)
- We purchased Olapic with the understanding that there was an off-the-shelf option for integrating our products into the Olapic widget so consumers could easily click off to our retail partners to shop if they were interested in a product tagged in user-generated content. This was not the case. We experienced a significant delay while the Olapic team experimented with workarounds to enable functionality they had indicated would be turnkey upon sign-up. Because of this, we've now had the tool for nearly a year and have not yet experienced full implementation or any ROI as anticipated.
- When Facebook and Instagram changed their data security in Spring/Summer 2018, many of Olapic's components essentially "broke" and the team had to create workarounds within the platform that are not intuitive. The main area that was affected by the security updates was the ability to gain usage rights on consumer generated content. The current process for getting a piece of content approved for use is quite time consuming, so we unfortunately have a lot of great user generated content we are not allowed to use. As Olapic was developing workarounds in their platform, their tool experienced many problems, and our team was required to do extensive troubleshooting with the Olapic team to reconnect our accounts and be able to pull in content.
- The Olapic software is not that intuitive to use, yet the Olapic team does not have adequate teaching resources available for customers.
- Ideation
- 50%5.0
- Approval workflows
- 10%1.0
- Content hub
- 60%6.0
- Embedded CTAs
- 60%6.0
- Closed-loop tracking and reporting
- 50%5.0
- Content performance analytics
- 60%6.0
- Olapic has negatively affected our internal workflow due to significant delays with implementation, and troubleshooting requiring internal resources
- We have not been able to begin tracking ROI as we still do not have the tool fully implemented. Full implementation was proposed to take 2-3 months; however, it's been approx. 8 months and we still do not implementation of the tool.
- Very easy and seamless back-end experience to curate and tag photos. I've never used a product that comes close to Olapic in terms of the niche need of curating and displaying photos in eCommerce.
- Great client success team who takes in feedback to the product team.
- Flexibility of options to display the photos on various widget styles.
- It's a niche solution. If you're looking for niche, it's great. But if you're looking for an enterprise tool connected to many different systems and data solutions, it might not be for you.
- The revenue analytics are not very reliable.
- Price. This seems like it would be a great solution for medium size businesses, but the price is not feasible for the product.
- Approval workflows
- 100%10.0
- Network for content licensing/production
- 100%10.0
- Content distribution
- 80%8.0
- Content automation
- 100%10.0
- Content performance analytics
- 60%6.0
- Increased engagement on website and app
- Attribution to eCommerce revenue
Olapic - UGC and Shopping
- It allows for quick filtering of social content and an easy process to tag product to the content. This allows you to leverage external and internal Instagram content on the website
- It ingests our catalog feed an allows for easy searching, which allows relatively easy processes both in tagging Insta content on our website and relating content to product on Instagram.
- It's easy to create instances customized to content on our website using Olapic's widget builder tool. I've had very little problem generating great content and customizing it for several different brands' use.
- So far we haven't leveraged their seeding program to generate more content, I'm not sure how well it would work.
- Moderation can be somewhat tedious since our brand name is similar to words that generate unusable content on Insta, though Olapic does offer moderation services at an additional price to take away the false results.
- Ideation
- 60%6.0
- Approval workflows
- 70%7.0
- Content collaboration
- 80%8.0
- Content calendar
- 70%7.0
- Network for content licensing/production
- 80%8.0
- Content hub
- 80%8.0
- Forms / Gated content
- 70%7.0
- Embedded CTAs
- 80%8.0
- Content distribution
- 80%8.0
- Content promotion
- 70%7.0
- Content automation
- 70%7.0
- Audience profiling and targeting
- 60%6.0
- Closed-loop tracking and reporting
- 70%7.0
- Content performance analytics
- 70%7.0
- Campaign optimization dashboard
- 70%7.0
- Competitive analytics
- 70%7.0
- In general, we are seeing customers react to the content and use the links for shopping on our site. Their analytics is perhaps more optimistic than I believe, but content is king, and customers like to see more images of the product in more sizes and situations
- We are starting to make custom brand pages and landing pages for advertising campaigns, and it's always great to add believable UGC to those pages to showcase a brand's style and general feel.
- Tracking our social content is a good way to get a more generalized feel of how the brand is tracking, and who is creating content regarding our brand, so that is a beneficial side effect of constantly monitoring our tags.