Omneo

Omneo, developed by MindArc, is a clienteling, loyalty, and CX management solution specifically designed for omnichannel retailers. This platform caters to small to large discretionary retailers, including both brick-and-mortar stores and ecommerce businesses. According to the vendor, Omneo is utilized by professionals in various industries, such as retailers, customer experience experts, marketing specialists, and sales professionals. The software aims to empower retailers to enhance customer engagement, drive loyalty, and deliver exceptional experiences.

Key Features

Clienteling: According to the vendor, this feature allows retailers to easily identify and service their best customers by understanding their unique journey, interests, behaviors, and intent.

Profile Portal: The vendor claims that this feature enables retailers to connect and aggregate customer data to uncover actionable insights. Retailers can gain a 360° view of customer information, history, intentions, as well as inventory, staff, and store locations.

Loyalty & Incentives Programs: The vendor states that retailers can create and manage loyalty and incentives programs, determining unique rewards and incentives such as rewards, vouchers, points, experiences, and gamification tactics.

Customer Feedback: According to the vendor, this feature allows retailers to collect and manage customer feedback to improve products and services. Retailers can gather insights and opinions directly from customers to make data-driven decisions.

Reporting: The vendor claims that Omneo provides robust reporting capabilities, allowing retailers to track and analyze key metrics and performance indicators. Retailers can gain insights into customer behavior, program effectiveness, and overall business performance.

Product Feedback: According to the vendor, retailers can collect and manage product feedback from customers, understanding preferences, identifying product improvements, and making data-driven decisions.

Customer App: The vendor states that retailers can engage and interact with customers through a dedicated mobile application, providing personalized content, offers, and services to strengthen relationships and drive engagement.

eReceipts: According to the vendor, this feature enables retailers to provide digital receipts to customers, eliminating the need for paper receipts and offering convenience while reducing environmental impact.

Recommendations: The vendor claims that Omneo provides a recommendations feature that allows retailers to offer personalized product recommendations based on customer data and algorithms. This feature aims to increase customer engagement, cross-selling, and upselling opportunities.

Save to Lists: According to the vendor, this feature allows customers to save products to lists for future reference or purchase. Customers can create wish lists, shopping lists, or curated collections to enhance their shopping experience.