OneCommand Platform

The OneCommand Platform is a customer marketing and loyalty automation solution designed specifically for automotive dealerships. According to the vendor, it offers an integrated marketing program that enables effective communication with customers and prospects through various channels such as voice messages, emails, mobile, direct mail, and social media. This platform is suitable for automotive dealerships of all sizes and is utilized by sales and marketing professionals, customer relationship management (CRM) professionals, automotive service and parts departments, automotive marketing agencies, and other professionals in the automotive industry.

Key Features

Voice: OneCommand's Voice of Authority™ phone messages deliver personalized and compliant messaging from dealership leaders, serving as a crucial touchpoint in customer communication.

Email: OneCommand's emails include personalized messaging, customizable content, professional imagery, and clear calls to action. According to the vendor, they are tested for high deliverability to maximize response rates.

Mobile: OneCommand enables dealerships to communicate with customers on the go through their mobile devices. The vendor claims that QR codes and mobile landing pages provide easy access to online inventory and dealership information.

Direct Mail: OneCommand's Direct Mail program allows customization of messaging and offers based on individual customer buying/driving habits, targeting specific customer segments with unique offers.

Social: OneCommand's tool kit provides integrated social content to complement digital marketing campaigns, reducing costs and reaching desirable customer segments, as claimed by the vendor.

Data Extraction/Management: According to the vendor, OneCommand's platform integrates with existing DMS and/or CRM systems, providing automated data extraction and management. Data segmentation allows targeting specific customer segments with unique offers.

DataComplete™: OneCommand appends customer marketing data to enhance contact information and extend the reach of marketing campaigns, ensuring accurate and up-to-date data for improved campaign effectiveness.

Power Sequencing™: According to the vendor, OneCommand's proprietary process cascades communications, leveraging marketing expertise and best practices to maximize performance while reducing expenses.

Reporting & Analytics: OneCommand provides reporting and analytics on the entire product platform, enabling dealerships to measure performance and plan marketing strategies.