OnMaps

OnMaps, developed by Geofusion, is a geomarketing solution that provides businesses with precise and detailed market insights. It supports businesses of all sizes, from small local enterprises to large corporations, across various professions and industries. Retailers, service-based businesses, industries, pharmacies, and food and beverage establishments can utilize OnMaps to gain valuable information on consumer behavior, market potential, competition, and location analysis for informed decision-making.

Key Features

Geographic Data Insights: OnMaps provides businesses with precise and up-to-date geographic data insights, allowing them to understand their target market and make informed decisions. Businesses can access information on population density, income levels, consumer behavior, and more at various geographic levels, including municipalities, neighborhoods, and specific street segments.

Competition Mapping: OnMaps allows businesses to map and analyze their competition in detail. Businesses can identify both large and small competitors in their industry and understand their market presence. The tool provides insights into the number of competitors, their locations, and their offerings, helping businesses develop effective strategies.

Target Audience Analysis: OnMaps enables businesses to identify and understand their target audience. Businesses can access data on consumer demographics, preferences, and behaviors to tailor their marketing strategies and offerings. The tool provides information on consumer spending patterns, helping businesses identify growth opportunities.

Location Analysis: OnMaps offers comprehensive location analysis capabilities. Businesses can evaluate potential locations for new stores based on factors such as foot traffic, proximity to target customers, and competition. The tool provides insights into the suitability and profitability of different locations, assisting businesses in making informed decisions.

Market Potential Assessment: OnMaps helps businesses assess the market potential of different areas. Businesses can analyze factors such as population size, income levels, and consumer demand to identify areas with high growth potential. The tool provides data-driven insights to support businesses in expanding their operations and maximizing market share.

Competitive Pricing Analysis: OnMaps enables businesses to conduct competitive pricing analysis. Businesses can compare their pricing strategies with those of their competitors to ensure competitiveness in the market. The tool provides insights into pricing trends, allowing businesses to adjust their strategies accordingly.

Territory Management: OnMaps offers territory management capabilities to businesses with multiple locations. Businesses can define and manage territories based on various criteria, such as geographic boundaries, customer density, or sales potential. The tool helps businesses optimize sales territories, allocate resources effectively, and improve operational efficiency.