OpenSparkz

OpenSparkz is a loyalty and offers enablement platform that aims to redefine the loyalty and offers experience for program operators, merchants, and consumers, according to the vendor. It is designed to cater to loyalty program operators, publishers and advertisers, merchants and brands, as well as card issuers. OpenSparkz offers a range of features that can help businesses engage with customers and drive loyalty.

Key Features

Real Time: According to the vendor, OpenSparkz provides real-time access to card transaction data from major payment schemes. It allows for the matching of customer identities and profiles with consumer purchases at the store and product level in real time. The platform claims to deliver accurate transaction identification and sales attribution without the need for loyalty cards, codes, or coupons.

Personalized and Data-Rich: OpenSparkz enables personalized and data-rich experiences by matching customer identities and profiles with consumer purchases, as stated by the vendor. It provides real-time access to customer spend data from transaction processors, allowing for accurate transaction identification and sales attribution at the store and product level.

No Loyalty Cards, Codes, or Coupons: According to the vendor, OpenSparkz eliminates the need for loyalty cards, codes, or coupons. The platform claims to deliver accurate transaction identification and sales attribution without relying on traditional loyalty program tools, providing a seamless and frictionless loyalty and offers experience for consumers.

No Costly Integration: The vendor states that OpenSparkz does not require point-of-sale (POS) or back-end systems integration for merchants or program operators. It offers a low-cost solution that eliminates the need for expensive integration processes and can be rapidly deployed in any market globally.

Flexible: OpenSparkz supports both "evergreen" and tactical offers across offline and online channels, according to the vendor. The platform provides flexibility in delivering offers and rewards to customers, allowing for dynamic and customizable loyalty and offers experiences.

Online to Offline Attribution: According to the vendor, OpenSparkz enables direct measurability of offline purchases resulting from online offers. It eliminates the need for digital coupons or relying on proxy ROI measures like click-throughs, providing accurate measurement of offline sales resulting from online advertising.