OpinionWizard

OpinionWizard, developed by OpinionTek, Inc., is a comprehensive business solution designed to streamline the research process, improve data integrity, and reduce administrative and management time. According to the vendor, this software solution is suitable for companies of various sizes, including small businesses and large enterprises. It is widely used by market research firms, advertising agencies, consulting firms, healthcare organizations, and retail companies.

Key Features

Advanced Respondent Recruiting System: According to the vendor, OpinionWizard offers a fully customizable and advanced respondent recruiting system that verifies email, mobile phone, and USPS address to ensure data integrity. It provides capabilities for sample selection, recruitment, quota control reporting, and respondent payment management.

Recruiting Manager: The Recruiting Manager feature allows users to have ultimate control over the recruiting process, including sample selection, recruitment, quota control reporting, and respondent payment management. Advanced features enable efficient operations, such as communication tracking for each respondent and the generation of various reports like Call Disposition, Attendance List, Confirmation, and Time Tracking.

SurveyBuilder: OpinionWizard includes an intuitive survey building tool that does not require coding language knowledge. According to the vendor, it supports advanced logic and advanced quota control, and seamlessly integrates with the respondent database and call center management system.

The Complete Solution: OpinionWizard aims to turn the recruiting center into an inbound call center, reducing wasteful calling and allowing recruiters to view survey results in survey format from the recruiting screen. Hidden survey questions enable recruiters to gather specific information. The software also offers self-scheduling for respondents, automated quota control, communication tracking, and automated confirmations, reminder emails, and text messages. Various reports, including Call Disposition, Attendance List, Confirmation, and Time Tracking, provide valuable insights.

Respondent Database: OpinionWizard helps ensure better respondent data with lower acquisition and maintenance costs. The software verifies all contact points (email, mobile phone, and address) during registration to improve data integrity. It allows customization of the data structure and separately registers children who can later grow into adults. The respondent reward system encourages referrals, survey completion, and profile updates. The responsive design of the software ensures optimal display on mobile devices.

Deployment: OpinionWizard is a cloud-based solution that requires low maintenance. It supports a work-from-home setup and integrates with some phone systems for click-to-dial and caller ID prospect pull-up. According to the vendor, it is compatible with various computer operating systems, including Chrome, Macs, and Windows.

Integrated Electronic Respondent Payments (ePay): OpinionWizard offers integrated electronic respondent payments, which offset the software's fees and provide ePay provider rebates. The vendor states that it allows for payments to 1-1000 people in seconds, tracks payments within OpinionWizard, offers integrated 1099 form collection, and provides a choice of four payment providers.

Reward Program: According to the vendor, OpinionWizard includes a reward program for respondents, encouraging referrals, survey completion, and profile updates. This program aims to increase the size of the respondent database and lower the cost per respondent acquisition.

Time Tracking: The Time Tracking feature in OpinionWizard helps manage employee productivity by tracking their time for payroll and remote work. It provides reports like the Dialing Disposition report to track contacts and terminates, per hour stats and budget information, and the Job Time report to analyze time invested in a project by day and employee.

Save Recruiting Time with List Matching: OpinionWizard allows matching outside lists against the respondent database, adding additional contact information to target research-friendly participants. The software offers a simple upload of a CSV file, customizable selection of fields to include in the output, options to append mobile and email or create prospects, and processes the list in seconds.