Optijob

Optijob is a software solution used to optimize a career site, recruitment messaging, job postings, videos, and other employment-related content to reach candidates on search engines, social media, and video sharing sites by providing them with content relevant to their backgrounds and job search requirements.

Capabilities

Its career sites featuring Accelerated Mobile Pages (AMP) and formatted job content to rank favorably in search engine results which organic (non-paid) visitors from any device, anytime, anywhere.

Job postings, social recruiting campaigns, employment videos, corporate news announcements... shared via social media to increase candidate engagement, strengthen employer branding, and provide a deeper more enjoyable candidate experience.

Attracting and engaging candidates is only valuable if they apply for jobs. To increase applications behavioral analytics guide the conversion optimization efforts.

Career site, social media, and mobile analytics to track performance and ROI, candidate behavioral analytics to track visitor activity, referral sources, search terms, and engagement, and competitive intelligence to track competitor recruitment activity, advertising campaigns and spend.