Optimum Feedback

Optimum Feedback, developed by Flyte, is a platform designed to assist businesses in efficiently managing their client's reviews, reputation, and local marketing from a centralized location. This software solution is specifically aimed at small to medium-sized businesses (SMBs) and is commonly used by marketing professionals, business owners, digital agencies, reputation managers, and local service providers. According to the vendor, Optimum Feedback offers a range of features and customizable solutions that empower businesses to enhance their online presence and engage effectively with their customers.

Key Features

Review Generation: According to the vendor, Optimum Feedback facilitates the generation of more reviews and feedback from customers by sending text, email, or instant message requests, prompting them to rate their recent experience.

Reputation Management: Optimum Feedback provides businesses with a centralized dashboard for monitoring and responding to reviews from over 150 different review and rating platforms. The vendor claims that this feature offers real-time updates and supports direct responses for supported platforms like Google or Facebook.

Sentiment Based Marketing: The vendor states that Optimum Feedback enables businesses to create highly targeted marketing campaigns based on customer sentiment, resulting in personalized messaging for different customer groups and potentially increasing customer retention.

Performance Insights: Optimum Feedback utilizes machine learning and sentiment analysis to provide deep insights about a company's performance. According to the vendor, users can analyze customer sentiment on local competition, identify opportunities and weaknesses, and track employee performance based on customer satisfaction.

API and Integrations: Optimum Feedback offers a REST API that allows developers to build custom apps and integrations. The vendor claims that this API enables deep integrations with CRM systems, email marketing platforms, and advertising networks, providing users with the ability to access structured review data and create branded widgets and social tools.

White Label Solutions: According to the vendor, Optimum Feedback provides white-label solutions for agencies, resellers, and partners. Users can create their own branded version of the platform, manage multiple accounts efficiently through a dedicated agency dashboard, and streamline the setup process for new client accounts by creating customized account templates.