Overview
What is OrbitalAds?
OrbitalAds is a tool designed to improve the management of Google Ads campaigns, with the aim of enhancing performance and simplifying campaign management. According to the vendor, OrbitalAds is suitable for businesses of various sizes, ranging from small enterprises to large corporations. The tool...
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is OrbitalAds?
OrbitalAds is a tool designed to improve the management of Google Ads campaigns, with the aim of enhancing performance and simplifying campaign management. According to the vendor, OrbitalAds is suitable for businesses of various sizes, ranging from small enterprises to large corporations. The tool caters to a wide range of professionals and industries, including Lead Generation companies, advertisers in Google Ads, digital marketing agencies, and brands that manage their Search In-House campaigns.
Key Features
Add keywords: Automate the addition of high-performing keywords to Google Ads campaigns based on search term reports and user-defined performance rules.
Avoid duplicities and ‘double bid’: Prevent duplicate traffic and wasted budget by automatically identifying and pausing terms that could lead to duplicate bids.
Negativize and pause keywords: Optimize campaigns by automating the pausing or addition of underperforming keywords as negative keywords.
Manage the Quality Score: Gain insights into campaign performance and track the Quality Score at different levels, including account, campaign, and ad group, to identify improvement opportunities.
Find and Add new keywords: Discover and add new keywords to campaigns using search term reports and performance rules.
Add Negatives for non-performing traffic: Automate the process of adding negative keywords to avoid low-performing traffic based on predefined rules.
Clean up duplicated traffic: Identify and negativize duplicities at the search term level to avoid wasting budget on duplicate traffic.
Understand Quality Score: Get a comprehensive view of the Quality Score at different levels and track scores by component (Ad Relevance, Landing Page Experience, Expected CTR) to pinpoint areas for improvement.
Detailed reports: Access detailed data on campaign performance and the added value provided by OrbitalAds to make informed, data-driven decisions.
Upload keywords research from 3rd parties (Included in plan Enterprise): Streamline the keyword research process by uploading data from third-party sources and automating the filtering and ad group attribution process.
OrbitalAds Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
