Otherlevels

Otherlevels is a real-time customer engagement platform designed to help businesses strengthen their relationships with web and mobile users. According to the vendor, Otherlevels combines data and real-time events to deliver personalized messaging across multiple channels, aiming to provide targeted and relevant marketing experiences. The product is said to be suitable for businesses of all sizes, from small startups to large enterprises. It is commonly used by marketing professionals, digital marketers, customer engagement managers, sportsbook operators, and iGaming companies.

Key Features

Real-Time Engagement: Otherlevels aims to enable businesses to deliver personalized customer experiences in real-time by combining multiple data sources, content libraries, and player behavior. According to the vendor, this feature aims to maximize customer connection and replace generic CRM lifecycle marketing with relevant sports, iGaming, and lottery experiences.

Data-Driven Marketing: Otherlevels is said to prioritize data in decision-making, personalization, and real-time messaging. The vendor claims that the platform utilizes sophisticated event processing, external data feeds, and player behavioral data to enhance content creation and messaging delivery. This is intended to result in content-rich engagement experiences that are contextually relevant to each customer.

Intelligent Messaging: Otherlevels offers a real-time multi-channel messaging platform powered by data and real-time events. According to the vendor, businesses can seamlessly ingest real-time events and data to dynamically create target audiences. With intelligent messaging, the vendor claims that businesses can optimize campaigns, create personalized real-time customer journeys, and deliver owned media at scale to both known and unknown customers.

Web & App Messaging: Otherlevels supports various web and app messaging channels, including Web Push, App Push, Email, Local Notifications, Interstitials, Inbox, and SMS. According to the vendor, this allows businesses to target users where they are most likely to engage and deliver relevant messaging across different platforms.

Event Messaging: Otherlevels enables businesses to launch real-time, event-triggered messages with up-to-the-minute content and audience designation. The vendor states that businesses can launch messages based on specific events and conditions, such as goals scored, sales openings, or flight delays. The platform allows for dynamic message content and audience segmentation, aiming to ensure hyper-contextual content reaches the right audience at the right time.

Sports Powered: Otherlevels leverages live sports data, odds, and betting to deliver live sports powered content. According to the vendor, this feature enables businesses in the sportsbook industry to provide personalized messaging and recommendations to their customers based on live sports events and betting opportunities.

Smart Messaging: Otherlevels offers cross-channel delivery optimization based on customer preferences and behavior. The vendor claims that the product automatically anticipates the best delivery options for each individual customer, aiming to ensure maximum engagement and personalization.

Strategic Services: Otherlevels provides strategic services to help businesses build long-term customer value and increased retention. According to the vendor, their team offers expertise in sophisticated analytics and deep digital marketing to help businesses develop effective strategies and achieve their goals.

Partner With Otherlevels: Otherlevels collaborates with partners such as Genius Sports, SG Digital, Optimove, Salesforce, and Vaix to unlock new revenue potential and grow together. The vendor states that they leverage their technical capability and industry expertise to provide enhanced services to their clients.