OttoBee

The OttoBee is an automotive multi-brand CRM application developed by LinkedCar BV. According to the vendor, this CRM solution is designed specifically for automotive dealerships and aims to streamline various aspects of dealership operations. It offers features such as order and quote management, lead and sales funnel management, integration with dealership management systems (DMS) and original equipment manufacturer (OEM) systems, data cleaning, email and VAT management, dealer performance management, omnichannel marketing flows and automation, CTI integration, GDPR consent management, and customizable dashboards and reports. These features cater to the needs of automotive sales, service, marketing, finance, and operations professionals across the industry.

Order & quote management: According to the vendor, the OttoBee CRM system allows for efficient management of orders and quotes. It aims to streamline the process of creating and tracking orders and quotes, while keeping all relevant information organized and easily accessible.

Lead & sales funnel management: The vendor claims that the CRM system enables the tracking and management of leads and the sales funnel. It allows users to monitor and analyze the progress of leads through the sales pipeline, with the goal of streamlining the lead management process and improving sales conversion rates.

Easy integration to DMS and OEM systems: The vendor states that OttoBee seamlessly integrates with dealership management systems (DMS) and original equipment manufacturer (OEM) systems. This integration allows for the retrieval and synchronization of data, providing a comprehensive view of customer information. The aim is to improve efficiency by eliminating the need for manual data entry and ensuring data accuracy.

Data cleaning: According to the vendor, the CRM system includes features for cleansing and maintaining the quality of customer data. It aims to identify and remove duplicate or inaccurate data entries, ensuring data integrity and improving the accuracy of customer insights and reporting.

Email & VAT: The vendor claims that the CRM system facilitates the management of customer email communications. Additionally, it provides the ability to track and record VAT (value-added tax) information for customers. The aim is to streamline email communication processes and ensure compliance with VAT regulations.

Dealer performance management: According to the vendor, the CRM system allows for the monitoring and analysis of dealership performance metrics. Users can track key performance indicators (KPIs) to assess sales and operational effectiveness. The goal is to identify areas for improvement and make data-driven decisions to optimize dealership performance.

Omnichannel marketing flows & automation: The vendor states that the CRM system enables the creation and automation of marketing campaigns across multiple channels, such as email, SMS, and social media. It aims to personalize marketing messages and target specific customer segments, with the goal of improving marketing efficiency and effectiveness through automated workflows and tracking.

For all divisions and business units: According to the vendor, the CRM system is designed to enable all departments and business units within the dealership to utilize its functionality. It provides access and tailored features to meet the needs of different divisions, fostering collaboration and streamlining processes across the entire organization.

CTI integration: The vendor claims that the CRM system integrates with computer telephony integration (CTI) systems to enhance call center functionality. It enables features such as click-to-dial and screen-pop for improved call management. The aim is to capture and log call data within the CRM system, providing a comprehensive customer interaction history.

GDPR consent management: According to the vendor, the CRM system includes features for managing customer consent and compliance with the General Data Protection Regulation (GDPR). It allows for the tracking and documentation of customer consent for data processing activities, ensuring adherence to privacy regulations and the protection of customer data.