Paragone

Paragone Business Manager is a social advertising management platform specifically designed for performance marketers. It caters to the needs of performance marketers, digital marketing managers, social media managers, advertising agencies, and e-commerce companies of all sizes.

Key Features

Actionable Performance Monitor: Users can gain real-time visibility into their paid social advertising activities across multiple networks. The platform provides insights to identify areas for improvement and predicts campaign success using AI-powered analytics.

Performance Simulator: Users can simulate and test their performance strategies, predict future performance goals, calculate the probability of achieving campaign objectives, and rank campaigns, audiences, and creatives based on their performance.

Growth Manager Monitor: The platform offers a calendar view to help users organize their launch phases, product launches, and business units. Real-time tracking of KPIs and stats allows users to identify bottlenecks and opportunities. Customizable data visualizations provide deeper analysis of campaign results.

Media Buyer Monitor: Users can leverage the platform's predictive system to identify growth opportunities. AI analysis of data from multiple social media channels helps users find actionable insights for campaign optimization. Real-time campaign adjustments and actions can be made to maximize performance.

Automated Campaign Management: The platform enables users to automate campaign actions based on predefined business rules, performance metrics, or external events. It offers a centralized view of ad accounts and social channels for efficient management and streamlines time-consuming activities.

Collaborative Performance Reporting: Users can share real-time dashboards with multiple stakeholders, facilitating collaboration and communication within the platform. Customizable reporting options allow users to share performance results tailored to specific needs.

Google Analytics Attribution: The platform allows users to connect social behaviors with marketing conversions, measure the actual return on ad spend, and make data-driven decisions to optimize their social media strategy based on attribution insights.

Partnerships: Paragone Business Manager collaborates with a wide range of partners, including leading social media and online advertising networks, to meet diverse digital advertising needs. The platform also engages in co-innovation with agency partners to deliver exceptional online ad results.

ROI Calculator: Users can calculate the potential Return On Investment by leveraging Paragone APM for cross-channel social advertising. The platform allows customization of parameters such as ad accounts, report updates, and campaign modifications to generate insightful reports that unlock business value.