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reduced valuable manhours spent in creating reports 6% reduction in campaign cost 40% increase in engagement as we now know the right audience to target and
PathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the…
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reduced valuable manhours spent in creating reports 6% reduction in campaign cost 40% increase in engagement as we now know the right audience to target and
and learn about their viewing habits, showing us the patterns that create value for our buyers.
a decision on whether to take the next step and book a demo or request pricing.
size where we can't afford to have the whole department engineering a content hub. We needed a quick and easy-to-use tool to deliver value fast.
Uberflip. PathFactory seems to parallel a lot of features, but it's more affordable.
Price Product Features Product Usability … Whilst price is always important, the product itself needed to
with an engaging content consumption model and believes in provide un-gated value content to users; not suitable for small companies / marketing teams as the
it would be tough to sway me to use another system. Due to the reasonable price, I can’t imagine many others can compete.
Add tremendous value Gives us global recognition
PathFactory. Those have been obviously more customizable and cheaper (not counting the cost of people).
PathFactory is great if you value being able to deliver a positive customer experience. It works particularly … Building individual, personalized content tracks (microsites) for high value accounts Building topic specific content tracks that allow a user to easily
Analytics & reporting. Price. Customization. … Yes, not too much of a struggle here. Although it comes with the price tag of a Marketo or similar product, it does not require as much effort to
industry we are marketing to. This creates a relevant experience and high-value resources for our users or interested prospects.
around what this type of technology can do--and then explaining it and the value to the rest of the commercial team. Technically speaking the setup was very
Any marketing team that is looking for assistance in generating high value leads would benefit greatly from PathFactory. The marketing team is able
Price Product Features Prior Experience with the Product … Pricing and certain feature inclusion.
but we've already attributed pipeline to PathFactory way beyond the product cost
We have seen a lot of value from our team's use of Path Factory. We also like working with this vendor
were originally looking for, I firmly believe that PathFactory has added value in places we didn’t originally anticipate. There are tons of ways to customize … were originally looking for, I firmly believe that PathFactory has added value in places we didn’t originally anticipate.…
feel were the main reasons for choosing it. Only downside was the price as it’s expensive. … but it isn't cheap. I think that's understandable as quality often isn't cheap, but this is the reason I haven't given a higher score.
In our case, we are using relevant content so clients can engage and find value in what we are sharing. They navigate as they prefer and go deep or remain
to PathFactory, we can specify content source, type, topic, funnel stage, cost, etc. This helps us set up relevant content tracks, understand the way that
enterprise organizations with a well-oiled marketing org can find a lot of value in the platform. … enterprise organizations with a well-oiled marketing org can find a lot of value in the platform.…