Pathr

Pathr.ai is an AI-powered spatial intelligence software platform that, according to the vendor, enables businesses of various sizes, ranging from small retailers to large shopping centers and commercial real estate properties, to gain insights into human behavior in physical spaces. The platform utilizes existing camera infrastructure to collect and generate real-time insights, analyzing the data using data science and machine learning algorithms to create adaptive analytics tailored to specific business needs and locations.

Key Features

Analytics: According to the vendor, Pathr.ai offers a library of use cases to drive business growth, providing insights into traffic and conversion rates, shopper behavior, checkout operations, pop-up shop analytics, and more. Users can customize and interact with dashboards built on popular business intelligence tools like Tableau and Microsoft PowerBI, and generate custom reports, data feeds, and APIs for flexible analysis.

Technology: The vendor states that Pathr.ai leverages existing camera infrastructure to collect and generate real-time insights. The platform consists of a sensor layer that integrates feeds from existing infrastructure to anonymously capture people's movements inside spaces. The behavior engine analyzes the data using data science and machine learning algorithms to create adaptive analytics tailored to specific business needs and locations.

Privacy: Pathr.ai, according to the vendor, is committed to delivering business insights while maintaining privacy. The platform collects 100% anonymous location data, ensuring no personally identifiable information (PII) or demographic information is measured. People moving inside a space are displayed as anonymous moving dots on a floor plan, preserving privacy while providing valuable insights. Pathr.ai is GDPR and CCPA compliant, offering a privacy-centric solution for brick-and-mortar intelligence and security.

Retail: According to the vendor, Pathr.ai helps retailers optimize store performance, increase profits, and reduce costs through real-time behavioral insights. Users can measure entrance group sizes and traffic patterns to gain accurate sales conversion rates. The platform provides insights into shopper behavior, allowing retailers to optimize merchandising and display tactics at a fixture-level. Pathr.ai also assists in managing checkout and queue lines, ensuring a consistent customer experience while balancing staffing needs.

Grocery: The vendor states that Pathr.ai's spatial intelligence software supports grocers in improving store performance, increasing profits, and reducing costs. Users can measure traffic and dwell patterns to guide the placement of impulse items versus more considered purchases. The platform offers insights into checkout queue and staffing, helping grocers optimize labor costs and enhance the customer experience. Pathr.ai provides a CPG display tool that allows grocers to assess the effectiveness of CPG brands across the store using real-time, fixture-level data.

Shopping Centers: According to the vendor, Pathr.ai helps mall operators understand shopper behavior and unlock additional value from their locations. The platform provides insights into shopper impressions, allowing operators to comprehend foot traffic, pass-by rates, and dwell times within the center. Users can measure the traffic and dwell impact of each retailer on the surrounding areas, optimizing the placement of new retailers. Pathr.ai also offers analytics for marketing and sponsorships, aiding operators in setting accurate lease rates for signage sponsors and measuring store traffic resulting from signage.

Commercial Real Estate: The vendor claims that Pathr.ai's spatial intelligence provides property managers with insights critical to maximizing lease rates and tenant retention/renewal rates. The platform helps property managers introduce a new approach to setting tenant lease rates based on real-time traffic and dwell time analytics. Users can optimize tenant engagement by providing real-time information on building amenities and understanding tenant usage patterns. Pathr.ai offers facilities management insights, allowing property managers to optimize staffing for maintenance and reduce costs.

Quick Service Restaurants: According to the vendor, Pathr.ai assists quick service restaurants in effectively managing staff and operations during peak demand periods. The platform helps optimize front-of-house staffing to reduce labor costs while enhancing the customer experience. Users can measure checkout queue and staffing in real-time, making the most of limited staffing resources. Pathr.ai also provides insights into customer wait times and traffic, enabling restaurants to optimize their operations and improve efficiency.