Personify XP

Personify XP is an anonymous real-time analytics and personalization platform offered by Aide Data Limited. According to the vendor, this solution aims to enhance the online presence and customer experience for marketers, e-commerce companies, retailers, brands, and B2B companies. The platform allows businesses of various sizes to work towards long-term brand goals while generating immediate results. It caters to a wide range of professions and industries by providing valuable insights and personalized content to drive conversions and boost customer lifetime value.

Key Features

Performance: According to the vendor, Personify XP helps businesses generate immediate results while working towards long-term brand goals. It aims to increase conversions and lifetime value through anonymous website personalization.

Zero-Cookie Tracking: The vendor claims that Personify XP eliminates invasive cookies and popup surveys, allowing businesses to analyze and interpret visitor behavior more accurately using AI and machine learning.

AI Predictions: According to the vendor, Personify XP analyzes visitor behavior to instantly segment each visitor and adapt to their objectives, behavior drivers, and content preferences in real-time.

Dynamic Content: Personify XP automatically displays statistically-relevant content, evolving the website to show the most appropriate products, sales, videos, or any other content, as claimed by the vendor.

GDPR-Friendly: The vendor states that Personify XP operates in a completely cookie-free environment, eliminating the need for extra permissions and ensuring GDPR compliance.

Personalized Flows: According to the vendor, Personify XP allows businesses to rearrange page sections based on visitor preferences, automatically moving relevant content further up the page to capture attention and engagement.

Maintain Accurate Visitor Segments, Automatically: The vendor claims that Personify XP enables businesses to effortlessly run unlimited detailed customer segments, with AI creating and updating profiles in real-time for accurate targeting and personalization.

Performance Reports: Personify XP provides actionable data and contextual, performance recommendations to help businesses boost their performance, according to the vendor.

Integrations: The vendor claims that Personify XP seamlessly integrates with a variety of marketing tools, personalization platforms, CRMs, and analytics tools, enhancing cross-channel marketing effectiveness.