Overview
What is Piano DMP?
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and…
About Piano DMP
Analysis of a large amount of site navigation data
Pricing
What is Piano DMP?
Piano DMP presents customer data as immediately available for segmentation and targeting. It combines first-, second-, and third-party data with volunteered zero-party data, allowing administrators to develop user profiles and audience segments and put the data to work across sites and multi…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Piano DMP?
Piano DMP Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Comparisons
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Reviews and Ratings
(4)Reviews
(1-3 of 3)Great advances to the DMP
- Provides a better understanding of customers
- It is based on highly impressions data from online advertising channels
- It should be noted that not all results can be used, it depends on their quality.
- It is considered a relatively new tool for data analysis.
- Care must be taken with the quality of these data.
- Collection of first-party data
- 60%6.0
- Collection of third-party data
- 70%7.0
- Access to Third-party Data Providers
- 80%8.0
- Audience taxonomy
- 80%8.0
- Tag Management
- 80%8.0
- Data Analysis Dashboard
- 70%7.0
- Data Transfer
- 80%8.0
- DSP integration
- 80%8.0
- Campaign Analytics
- 80%8.0
- Audience Analytics
- 80%8.0
- Provides a company with a deeper understanding
- This platform are real-time bidding systems that connect buyers
- The DMP analyzes the results from targeting
About Piano DMP
- The DMP you offer can provide analytics on which products are most popular.
- Thanks to these analyses, we have managed to get to know our target audience better.
- Data may be collected incorrectly.
- Some of the derivations of user behavior may not be exact.
- Collection of first-party data
- 80%8.0
- Collection of third-party data
- 90%9.0
- Access to Third-party Data Providers
- 70%7.0
- Audience taxonomy
- 80%8.0
- Tag Management
- 80%8.0
- Data Analysis Dashboard
- 90%9.0
- Data Transfer
- 70%7.0
- DSP integration
- 90%9.0
- Campaign Analytics
- 70%7.0
- Audience Analytics
- 90%9.0
- Provides audience information for the other pieces of the system to move forward.
- We can build a very complete picture of the anonymous user.
Analysis of a large amount of site navigation data
- Abundant configurations and segments to analyze a large amount of navigation data.
- BI UI/UX is easy to understand and trends can be immediately captured.
- It is also possible to create a segment that produces more results by incorporating and multiplying member attribute data.
- Since segmentation is a bit complicated, the code must be written with the original Cxense description method and the cost of operation is high in some cases.
- I want you to expand the range of interfaces that can be operated with tools.
- I think it's fine to extend the functions a bit more.
- Collection of first-party data
- 90%9.0
- Collection of third-party data
- 90%9.0
- Access to Third-party Data Providers
- 90%9.0
- Audience taxonomy
- 90%9.0
- Tag Management
- 90%9.0
- Data Analysis Dashboard
- 90%9.0
- Data Transfer
- 90%9.0
- DSP integration
- 80%8.0
- Campaign Analytics
- 90%9.0
- Audience Analytics
- 90%9.0
- With the recommendation engine feature, we were able to improve the way related articles are displayed at the end of articles on media sites.
- The CTR increased from 4-5% to 5-6%, and since it was originally a large-scale site, even a 1% improvement resulted in a large increase in PV.
- In some cases, the pop-up feature was able to increase the number of members acquired through the campaign by approximately 15% compared to the previous campaign.